What distinguishes a care website from a normal company website?
In short and in plain language
A care website is different from a normal company site.
Your visitors are often older people or worried relatives. They need clear and calm words. They also need large text and strong contrast. Everyone should be able to use the site well.
Enquiries often contain health details. This data needs great care.
The site should also lead to enquiries and job applications. You can read more on our services page.
Three things make the difference: the audience, the data situation and the dual task. Your visitors are frequently older people or relatives in a tense situation. That calls for clear, calm language instead of marketing slogans, large type, high contrast and a thoughtful accessible operation. Enquiries also often contain health-related information, and therefore particularly sensitive data that must be handled with care.
On top of that comes the dual task: a care website should not only inform about your services but actively generate enquiries from clients and applications from professionals. A classic online business card cannot do that. This combination shapes every decision we make, from the page structure and choice of words to the technology in the background. Which building blocks make sense for this, you can see on the overview of our services.