The website is the first impression of your care service today. Relatives and clients decide within seconds whether they feel in good hands. We design care websites that come across as serious and inviting, answer all the important questions and at the same time pave the way for your search for staff.
This page is about a new website for your care service. The site is often the first thing relatives see of you.
The site explains your services in plain words. The way to contact you is short and clear. It also shows your open jobs.
The site works well on a phone. Everyone should be able to use it well, also older people. We take care with data protection.
A good site can help people find you on Google.
You pay a fixed price. The first talk is free and without obligation. Write to us or give us a call.
3
fixed-price packages
8–15 pages
for your complete care website
5.7 M
people needing care in Germany (Federal Statistical Office)
24 hrs
reply, usually on working days
Prices · net, plus VAT
One-pager/starter 1,490 €, complete care website (8 to 15 pages) 2,480 € — each a one-off fixed price net. Recruiting page 2,480 € or as an extension of an existing website 1,490 €. Ongoing: maintenance from 49 € per month, care marketing from 490 € per month. Every project starts with a free initial consultation.
Prices as of September 2026. Ongoing services are booked individually and can be cancelled monthly; there is no minimum term.
Anyone looking for care for themselves or a relative is usually in a stressful situation: time pressure, uncertainty and many open questions. Your care service's website is often the first point of contact in that moment. It determines whether research turns into an enquiry. A professional care website removes uncertainty for relatives, answers their questions clearly and guides them to contact without detours. At the same time, it shows care professionals that your service is modern and attractive, supporting your staff acquisition.
A care website has different tasks than an ordinary corporate presence. It must explain complex topics such as care levels and entitlements in an understandable way, build trust in a sensitive area of life and meet the needs of an often older audience. We design every page so that relatives quickly find their way around and feel in good hands, from the first understandable heading to the simple contact path.
Basic care, treatment care, domestic support and assistance are described understandably, without technical jargon that unsettles relatives.
We explain what the individual care levels mean and which services they involve, so relatives gain orientation.
Phone, form and address are always easy to reach. A clear path to enquiry lowers the barrier at the decisive moment.
Open positions are integrated directly, so your care website serves staff acquisition from the start as well.
Authentic insights into team and work instead of stock photos build credibility in an area where trust is everything.
Highly legible fonts, clear contrasts and simple operation make the website effortlessly accessible, even for older people.
Structure determines whether visitors find what they are looking for. We build your care website along the questions that relatives and clients actually have. Instead of an arbitrary collection of pages, a clear path emerges: from the first impression through the services to making contact. In parallel, the audience of care professionals finds its own way to the recruiting page. Which pages make sense in which order is described in detail in our guide to the website structure for care services.
Two Audiences, One Coherent Website
Care is a matter of trust. A family hands over the care of a loved one to a stranger service. Your website must make tangible that your care service is competent, attentive and reliable. Real photos of your team, clear words about your values and a reachable phone number right at the top work more powerfully than any advertising promise. We write copy that is matter-of-fact and warm at once, without false promises, and place trust signals where relatives expect them.
| Signal | Usual care website | Your care website |
|---|---|---|
| First contact route | Form hidden deep in the menu | Phone number and call button right at the top |
| Values and team | Stock photos and platitudes | Real faces and clear words |
| Response time | No information | Clear statement of how quickly a reply comes |
| Capacity | Unclear whether places are free | Honest note on free places or routes |
| Language | Jargon and superlatives | Understandable, factual and warm |
Most people research on their smartphone today, often on the move or at the bedside. A care website must therefore work just as well on small screens as on the desktop. We develop your website mobile-first: large buttons, highly legible text and a call button that dials with one tap. Fast loading times are not a luxury but a prerequisite, because every second of waiting costs visitors. What matters technically is covered in our articles on loading time and Core Web Vitals and on mobile optimisation for relatives.
The website is conceived for the smartphone from the start and works reliably and clearly on every device.
Optimised images and lean code ensure short loading times so relatives do not leave before the page appears.
A call button connects visitors directly with your care service with one tap, without the hassle of typing out the number.
The most beautiful website is of little use if no one finds it. Care is local: relatives look for a service in their town or district. We prepare your content so that search engines can assign your care service to the right region. This includes clear local references, structured data and consistent location details. You can read how this works in detail on our local SEO for care page. A specific placement in search results cannot be assured, but we create the technical and content preconditions.
Data Protection and Accessibility from the Start
Good content answers questions before they are asked. Relatives wonder: what does the care cost, what does the care insurance cover, how quickly can it start, who comes into the home? We help you answer these questions clearly and honestly on your website. This saves your team follow-up enquiries and gives relatives the feeling of being taken seriously. Which content works best is covered in our article on the content that convinces relatives.
In doing so, we focus on comprehensibility. Technical terms such as respite care or relief amount are explained, not assumed. The texts are formulated so that even people without prior knowledge can follow. This clarity is not a side effect but determines whether a family dares to take the step toward an enquiry. Where necessary, we back up statistics and statements with sources or mark them as values from our projects (project experience).
Just as important as the content for relatives is the content for future employees. A good care website tells what makes your care service stand out as an employer: how the team works together, which values you live by and what development opportunities exist. These messages do not belong hidden away on a subpage but visible where applicants expect them. We interlock the content for clients and staff so that your website addresses both audiences without either of them falling short.
Talk to us about your care service. We show you how structure, language and technology work together.
For many relatives, the system of care levels, benefit amounts and subsidies is an impenetrable jungle. This is precisely where your website can offer real added value. We help you explain the most important terms so that even people without prior knowledge understand what they are entitled to. This positions you as a competent point of contact who takes clients seriously.
This is not about replacing professional advice but about providing orientation. When is it worth applying for a higher care level? What does respite care mean in concrete terms? Which services does the care insurance cover and where do personal contributions arise? A website that answers such questions calmly and understandably takes some of the worry off relatives and leads them quite naturally to getting in touch with you. Where appropriate, we refer to official bodies instead of giving our own legal advice.
Comprehensibility Is a Competitive Advantage
Fixed prices instead of vague offers. All prices net, plus VAT. We define the exact scope together in a free initial consultation.
The digital business card for a quick, credible presence.
The complete business website with 8 to 15 pages.
Maintenance, updates and security after launch.
All prices net, plus VAT. A recruiting page is available on its own for 2,480 € or as an extension of an existing website for 1,490 €. For staff acquisition through ads, we additionally offer a social recruiting campaign from 990 € per month plus ad budget.
We get to know your care service: your services, your catchment area, your audience and your goals with clients and staff. This creates a clear picture of your requirements.
We develop a page structure that addresses both relatives and applicants and define the most important content. You keep an overview at all times.
We create a design that fits your care service and write copy that is understandable, trustworthy and legally sound. Your feedback flows in directly.
We implement the website mobile-optimised, fast, accessible and privacy-compliant, with hosting in Germany and local findability.
After launch we continue to support you, optimise based on your experience and take over ongoing maintenance on request.
We get to know your care service: your services, your catchment area, your audience and your goals with clients and staff. This creates a clear picture of your requirements.
We develop a page structure that addresses both relatives and applicants and define the most important content. You keep an overview at all times.
We create a design that fits your care service and write copy that is understandable, trustworthy and legally sound. Your feedback flows in directly.
We implement the website mobile-optimised, fast, accessible and privacy-compliant, with hosting in Germany and local findability.
After launch we continue to support you, optimise based on your experience and take over ongoing maintenance on request.
A general agency knows web design but not care. We know both. We know how relatives research, which questions move them and how important trust and comprehensibility are in this area. This knowledge informs every decision and makes the difference between a website that only looks good and one that actually brings in enquiries. If you are unsure which form of provision best fits your offering, our industry overview will help you further.
Examples, not client projects: typical starting points without guaranteed results.
Examples on Request
The draft shows structure and handling: services as separate building blocks, first contact set out as a sequence, a service area with its rounds. The care service in it is invented.
A draft for a home care service: filterable services, a visible service area, and a form that asks the questions the first phone call would otherwise cover.
Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.