Draft
Day care
Day care with daily schedule and trial day
A draft for a day care centre: the day as a timeline, rooms and garden in an image rail, and a trial day as the obvious next step.
Daily scheduleImage railTransportTrial day
Care Service Homepage for More Clients and New Care Staff
A specialised website does double duty: it wins new clients, relieves searching relatives and helps you find the care professionals you urgently need. We know the language, the audiences and the legal requirements of the care sector.
Websites from 1,490 € net Specialised in care Win clients and staff Accessible per BFSG
In short and in plain language
We make websites for care services and care homes. A good site can win new clients. It can also help you find care staff.
Relatives find your services, your team and how to contact you. Care staff find jobs and can apply with ease.
We pay attention to accessibility. This means everyone should be able to use the site well, also older people. We also pay attention to data protection.
You pay a fixed price. You know the price in advance. Our first talk with you is free. Write to us or give us a call.
Key figures
Fixed price
in the offer before the project starts
2x
benefit: clients and staff
690,000
care workers missing by 2049, least favourable variant (Federal Statistical Office)
5.7M
people in need of care in Germany (Federal Statistical Office)
Fixed price · net, plus VAT
from 1,490 € fixed price net
- A fixed price instead of an open hourly sheet
- Specialised in winning clients and staff
- Accessible per BFSG, hosted in Germany
- A personal contact person for your care service
Starter website (one-pager) 1,490 €, care service homepage with 8 to 15 pages 2,480 €, recruiting page 2,480 € (as an extension of an existing website 1,490 €). Ongoing support: website maintenance from 49 € per month, care marketing from 490 € per month. Every project starts with a free initial consultation.
Prices as of September 2026. Ongoing services are booked individually and can be cancelled monthly; there is no minimum term.
Care services and facilities face two challenges at the same time: they need to fill their places and routes with clients while competing in an increasingly tough race for care professionals. Both tasks begin online today. A professional care website with a convincing recruiting page answers both questions at once.
Your care service homepage · two paths, one presence
Every visit becomes an enquiry or an application
Your website guides visitors onto the right path — relatives searching for care to a client enquiry, care professionals to an application.
Path 1 · clients and relatives
Relative looks for care
Services & care levels
Client enquiry
Path 2 · care staff and applicants
Care worker seeks employer
Team & recruiting page
Application sent
Home page2 pathsenquiry and application visible
Short apply3 fieldsmobile, without needless hurdles
FoundationBFSGaccessible, hosted in DE
One presenceclients + staff at once
Fixed pricewebsites from 1,490 € net
A Website That Wins Clients and Attracts Staff
One Website, Two Audiences, One Goal
Your home page guides visitors onto the right path: relatives searching for care toward a service enquiry, care professionals toward an application. Both paths run through the same trust-building website and reinforce each other instead of competing.
- Relatives: services, care levels and contact at a glance
- Care professionals: team, working conditions and easy application
- One coherent presence that addresses clients and staff at once
RelativesClients
looking for care for a loved oneServices explained clearly
Care levels and costs put in context
Contact and enquiry at a glance
Care staffPersonnel
looking for a good employerTeam and working conditions shown honestly
Matching jobs clearly prepared
A short, mobile application without hurdles
Both paths run through the same presencedouble benefit
More Clients and Relieved Relatives
Relatives are under time pressure and emotional strain. A clearly structured website with understandable service descriptions, care-level explanations and easy contact options removes uncertainty and leads directly to an enquiry.
Learn moreWin Care Professionals for Your Team
The shortage of skilled workers is the biggest bottleneck in care. An honest, inviting recruiting page shows your team, your values and your working conditions, turning interested people into applications without cumbersome hurdles.
Learn moreOur Services for the Care Sector
From the initial concept to ongoing operation, we cover all the building blocks that make a successful care service website. Every service is tailored to the particularities of care, from the older target audience to the handling of sensitive health data. You will find a complete overview in our services overview, and a first orientation in our guide more enquiries via the care website.
Build a Care Website
A modern, trustworthy website with services, care levels, team and contact. Understandable for relatives, convincing for clients. More about the care website.
Recruiting Page
A recruiting page that reaches care professionals and simplifies applications. Job listings, team insights and quick application paths. More about recruiting.
Local Visibility
Care is local. We make sure your service is found in your catchment area, in search and in map services. More about local SEO.
Accessibility
Your audience is often older or impaired. We design according to BFSG and WCAG so everyone can use your content. More about accessibility.
Data Protection
Care processes particularly sensitive health data. We develop your website in a privacy-compliant way with hosting in Germany. More about data protection.
Maintenance and Care
Your website stays up to date, secure and fast. We handle updates, backups and monitoring so you can focus on your clients. More about maintenance.
How a Visitor Becomes an Application
The Recruiting Funnel of Your Career Page
Applicants research online today before they get in touch. A specialised recruiting page accompanies them step by step: from the first visit through team insights and matching jobs to the submitted application. Every stage removes a hurdle instead of building a new one.
- Visit: care professionals land on a clear, inviting career page
- Trust: genuine team insights and honest working conditions
- Application: a short, mobile path without unnecessary mandatory fields
Stage 1Visit to the career page — care worker takes a look
Stage 2Trust — genuine team insights and conditions
Stage 3Matching role — working hours and benefits clear
GoalApplication sent — short, mobile, without hurdles
Every stage removes a hurdle instead of a new onemore applications
Specialised in Every Form of Care Provision
Care is not all the same. A home care service communicates differently from a residential facility, a day care advertises differently from a care living community. We know the different forms of provision and design your website to match your offering, your audience and your admission processes.
Home Care
Care and support in familiar surroundings. Your website explains routes, services and the first contact. To home care.
Day Care
Semi-residential care during the day. Your website shows the daily routine, transport service and atmosphere. To day care.
Care Living Community
Communal living with care. Your website conveys self-determination and security. To the care community.
Residential Care
Full residential care in a nursing home. Your website builds trust and eases the choice of facility. To residential care.
Intensive Care
Out-of-hospital intensive and ventilation care. Your website explains complex services clearly and seriously. To intensive care.
Assisted Living
Service living with security in the background. Your website shows living options, services and support. To assisted living.
Nursing Home
Full residential care in a nursing home. Your website builds trust and eases the choice for relatives. To the nursing home.
Hospice Service
Dignified end-of-life care. Your website informs calmly, sensitively and seriously. To the hospice service.
All Sectors at a Glance
Unsure which solution fits you? Our industry overview classifies the forms of provision. To the industry overview.
General Web Agency or Care Specialist?
A general web agency builds you a beautiful website. An agency specialised in care builds you a website that solves your specific problems. The difference shows in every decision, from the choice of words on the home page to the structure of the application form.
| What matters in care | General agency | Care specialist |
|---|---|---|
| Language for relatives and applicants | often generic | ✓ audience-appropriate |
| Dual benefit for clients and staff | rarely considered | ✓ planned from the start |
| Terms like care level or respite care | must be explained | ✓ familiar |
| Accessibility for older audiences | added effort | ✓ per BFSG and WCAG 2.2 |
| Handling of sensitive health data | generic | ✓ privacy-compliant, DE hosting |
| Legal limits in the healthcare sector | uncertainty | ✓ familiar and respected |
This Focus Saves You Time
You do not have to explain the particularities of care to us from scratch, because we already know them. The result is a website that presents your care service convincingly while resting on a solid, legally sound foundation.
Packages and Prices for Your Care Service Website
Fixed Prices, Clearly Calculated
Three ways to your care service website. You choose the scope, the price is fixed in advance. All prices net, plus VAT.
Starter Website
The compact entry as a one-pager – ideal for small services and a quick, credible presence.
1,490 € one-off net
- One page, mobile-optimised
- Care enquiry form and SSL
- Google Business Profile set up
- Accessible per BFSG
Recommended
Care Service Homepage
The full website with 8 to 15 pages for services, team, care levels and contact.
2,480 € one-off net
- 8 to 15 pages, individual design
- Services, care levels and team
- Local visibility as a foundation
- Privacy-compliant, hosted in Germany
Homepage + Recruiting Page
Website and recruiting in one: for services that want to win clients and care staff at once.
3,970 € one-off net
- Everything from the care service homepage
- Recruiting page with short application
- Job listings and team insights
- As a later extension 1,490 €
Ongoing support optional: website maintenance from 49 € per month, care marketing (local SEO and Google Business Profile) from 490 € per month, social recruiting campaign from 990 € per month plus ad budget. Ranking and application success depend on many factors and cannot be assured. All packages, cost factors and ongoing components in detail are on our pricing page.
The Staff Shortage Begins Online
The shortage of care professionals is the central bottleneck of the sector. By 2049, depending on the scenario, between 280,000 and 690,000 care workers (German Federal Statistical Office) could additionally be missing. At the same time, virtually all applicants now research potential employers online. Anyone without a convincing recruiting page drops out of the application process before it even begins. Which building blocks actually work is summarised in our guide on staff recruiting through your own website.
Competition is intensifying on the client side too. The number of people in need of care in Germany has risen to around 5.7 million people (German Federal Statistical Office), and more and more families research their care options online first. Anyone presenting an outdated or hard-to-find website here loses enquiries to more visible competitors, often without even noticing. What a website costs and what it returns is worked through in our article care service website: costs and benefits.
Both levers depend on each other: more clients mean more routes and places that need to be filled, and therefore more demand for staff. And only with enough care professionals can you serve additional clients at all.
A Website Built Like a Real Page
We see your website not as a digital leaflet but as a working tool. Every area has a clear job: build trust, answer questions and guide visitors toward a call, an enquiry or an application, on the screen as on the smartphone.
- Clear home page with two visible paths for clients and staff
- Services, care levels and team explained understandably
- Mobile-friendly and accessible for an often older audience
Your care website
Every block has a clear job: trust, answer, contactmobile-optimised
How Your Care Service Website Comes to Life
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Free Initial Consultation
We get to know your care service: form of provision, catchment area, target audiences and your biggest challenges with clients and staff. This creates a clear picture of your goals.
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Concept and Structure
We develop a structure that addresses both relatives and applicants: services, care levels, team, careers and contact. Understandable, trustworthy and accessible.
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Design and Copy
Design and content are aligned with your brand. We write copy that appeals to people in need of care while convincing potential employees.
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Technical Implementation
We implement the website fast, mobile-optimised and privacy-compliant. Hosting in Germany, accessibility and local visibility are built in from the start.
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Launch and Support
After launch we continue to support you: with maintenance, updates and optimisations so your website keeps bringing in clients and applications.
Ready to Move Both Levers at Once?
We show you how a specialised website wins new clients while supporting your search for staff, tailored to your form of provision and your catchment area.
Benefits of a Specialised Care Service Website
Predictable Capacity
A website that continuously brings in enquiries helps you plan routes and places better. Instead of hoping for referrals, you create a reliable channel for new clients in your catchment area.
Stronger Employer Brand
A modern, likeable public image also works internally. It strengthens the sense of togetherness in the team and makes your care service visibly more attractive to applicants than competitors without a convincing presence.
Relief in the Office
When your website already answers the most common questions, the number of time-consuming follow-up calls drops. Your team gains time for what really counts: the people.
Legal Certainty
Data protection per GDPR, accessibility per BFSG and a clean legal foundation protect you from avoidable risks and show clients and applicants that you act responsibly.
Two goals, one presence: three focuses compared
A factual comparison of the usual focuses. Which one fits depends on where your bottleneck currently sits.
Website for clients only
- Included: Relatives find services and a way to get in touch
- Not included: Care workers see no reason to get in touch
- Not included: Vacancies permanently run through external channels
- Not included: The staffing bottleneck holds back additional enquiries
Career page without a strong main site
- Included: Applications become easier and faster
- Not included: Relatives find no understandable information on services
- Not included: Care workers still check the employer on the main site
- Not included: Building trust with clients is left undone
Our approach
Both goals in one website
- Included: Separate routes for relatives and applicants, without blurring
- Included: One presence, one upkeep, one budget instead of two building sites
- Included: Fixed price 2,480 € net, with career page 3,970 € net
- Included: Scope and prices are set before the project starts
How a Specialised Website Works in Practice
Home care service
Starting point
Outdated website with no application path, barely any enquiries via search.
Measure
Built a new home page with two clear paths and a mobile short application.
Result
More qualified client enquiries and first applications directly through the website.
Day care
Starting point
Hard to find locally, no maintained Google Business Profile.
Measure
Strengthened local visibility and implemented an accessible site.
Result
Better visibility in the catchment area and more predictable occupancy.
Residential facility
Starting point
Application form with many mandatory fields, many drop-offs.
Measure
Introduced a short application with few fields and an optional upload.
Result
Noticeably lower barrier for care professionals and more submitted applications.
Examples, not client projects: typical starting points without guaranteed results.
Concrete Examples on Request
Would you like to see what a specialised care service website looks like in practice? In a personal conversation, we show you examples and discuss how we achieve your goals with clients and staff. Our references overview gives you an insight into how we work.
Key points about the care service homepage
- A care website works for two audiences at once: relatives looking for care and care professionals looking for a job.
- Fixed prices instead of hourly estimates: one-pager from 1,490 € net, full website 2,480 € net, career page as an extension 1,490 € net.
- Accessibility per BFSG and data protection per GDPR are planned in from the start, not retrofitted.
- Local findability matters more in care than supra-regional advertising — details on our Local SEO page.
- Rankings and application numbers depend on many factors and cannot be assured; we create the prerequisites.
- Every project starts with a free initial consultation — get in touch.
Frequently Asked Questions
The investment depends on scope and requirements, such as the number of service pages, the complexity of the recruiting page and any desired additional functions. Instead of a flat price list, we prepare an individual quote for you. In a free initial consultation, we clarify your goals and give you a realistic framework.
Applicants almost always research potential employers online before applying. An honest, inviting recruiting page with team insights, clear working conditions and a simple application path noticeably lowers the barrier. A good website can considerably support the success of your recruiting, even though application success depends on many factors.
Yes, this is a core aspect of our work. We design with legible font sizes, clear contrasts, simple navigation and understandable language. The implementation follows the requirements of the Accessibility Reinforcement Act (BFSG) and the WCAG guidelines, so that older or impaired people can use your content well.
Care processes particularly worthy of protection health data. We develop your website in a privacy-compliant way per GDPR, with hosting in German data centres, encrypted data transfer and data-minimising contact forms. This keeps enquiries from relatives and applications from care professionals protected.
Care is a local business. We optimise your website for local search so that people in your catchment area find your service when they look for care. This includes clean local content, structured data and integration with map services. A specific position in search results cannot be assured, but we create the technical and content preconditions.
Yes. After launch we take care of maintenance, security updates, backups and monitoring on request. This keeps your website secure, fast and up to date without you having to worry about the technology. You will find more on our maintenance page.
How the website of a day care centre could look
The draft shows structure and handling: the day laid out as a timeline, rooms and garden in an image rail, transport with a fixed pickup time. The centre in it is invented.
Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.