Draft
Day care
Day care with daily schedule and trial day
A draft for a day care centre: the day as a timeline, rooms and garden in an image rail, and a trial day as the obvious next step.
Daily scheduleImage railTransportTrial day
Websites for Senior and Care Homes That Win Relatives and Attract Care Staff
A senior home is a place of trust for families — and a potential employer for care professionals. We build accessible websites that help relatives choose your home and at the same time attract care professionals so that applications arrive.
Website from 2,480 € net Trust and recruiting Accessible per BFSG
In short and in plain language
This page is for senior homes and care homes. We build websites for your home.
The website helps families choose. It shows rooms, daily life and your team with real photos. Your care plan for people with dementia gets its own space.
The website also helps you find staff. A recruiting page is a page for job seekers. Care staff can apply there in a short form on the phone.
We take care with access for all and with data protection. This means all people should be able to use the page well.
The first talk is free. Write to us or give us a call.
Key figures
Fixed price
in the offer before the project starts
690,000
care workers missing by 2049, least favourable variant (Federal Statistical Office)
WCAG 2.2
accessibility standard per BFSG
DE
websites hosted in Germany
Senior and care homes compete on two fronts at once: for every available place and for every available care professional. Our page on care websites explains the foundations that apply to all care facilities. Here we focus on what sets senior and care homes apart from outpatient services or living communities: the home life, the household community, the broad range of services from short-term care to specialised dementia support, and the high staffing requirement of a fully residential operation. A website that does justice to both tasks is not a luxury — it is an operationally essential investment.
Price range · net, plus VAT
from 2,480 € one-off net
- Website and careers area from a single source
- Accessible to WCAG 2.2 AA, hosted in Germany
- A fixed price range instead of open time sheets
- Social recruiting on request from 990 € per month plus ad budget
A business website for your senior or care home with services, living areas and a dementia concept, with a careers area as a package for 3,970 € net. A standalone recruiting page is added as an extension for 1,490 € net. Ongoing care marketing (local SEO) from 490 € per month, website maintenance from 49 € per month. Every project starts with a free initial consultation — we name the range in advance.
Prices as of September 2026. Ongoing services are booked individually and can be cancelled monthly; there is no minimum term.
Building blocks of a senior home website
One home, two audiences — one system
Every block works for occupancy and recruiting at the same time.
Senior Home Website
Path 1 · RelativesOccupancy
Build trust → enquire about a free place
Path 2 · Care staffStaffing
Gain insight → apply in a few minutes
Website entryfrom 2,480 € net
AccessibleWCAG 2.2 AA
What a Senior Home Truly Needs Online
Families searching for a residential care place today research almost exclusively online before they even pick up the phone. They compare several facilities, read descriptions, look at photos and ask themselves: does the home feel welcoming? Will my family member be well cared for here? Is there a recognisable concept for dementia or special care needs? What does the room look like, what does daily life feel like, what does it cost and how does admission work? These questions arise online and must be answered online. A facility that only convinces in person has already lost interested families in the comparison phase.
At the same time, staffing is a permanent bottleneck for senior homes. Fully residential facilities require care professionals, care assistants, activity staff, housekeeping and social services in significant numbers. Vacancies remain unfilled for considerably longer than in other sectors on the national average (Federal Employment Agency). Every unfilled position costs time, money and the nerves of the existing team. The recruiting page of a senior home is therefore not an optional add-on but a strategic tool for stabilising operations. Our general approach for the care sector is described on the recruiting page.
What Truly Determines the Choice of a Care Home for Families
The decision to choose a care home is one of the most emotional decisions a family faces. Children who can no longer care for their parents alone are not looking for marketing promises — they are looking for reliability, dignity and a place where their family member will live well. They look for genuine insight into daily life, a human tone in communications and a clearly recognisable ethos from the facility. A website that meets these expectations significantly lowers the threshold for getting in touch. A website that only shows gloss and clichés creates mistrust. The role reviews play at this stage is described in our article on reviews and trust.
The Home and Its Areas
Presentation of the living areas, sitting rooms, gardens and communal spaces with genuine photos. Relatives want to form a picture before they cross the threshold.
Care and Support Concept
A transparent presentation of your philosophy, your understanding of quality, and special offerings such as dementia care, Parkinson's or palliative support.
Daily Routine and Activation
Daily structure, activities, celebrations and outings show that life in the home is more than care — it is community and dignity in everyday life.
Costs and Admission
Clear information on personal contribution, the admission process and care levels. The more transparent this path is, the sooner contact is made.
Team and Mission
Introduction of the nursing manager, the home manager and key contacts. Faces and values build trust that no promotional video can surpass.
A Simple Contact Path
A prominently placed enquiry form for available places, a callback request and telephone. In an urgent situation every day matters — the path to contact must be short.
Presenting Dementia Care and Special Concepts Convincingly
Many senior homes have specialised concepts for people with dementia: protected living areas, a distinctive care philosophy, validation-based approaches or biography-orientated care. For families who need to find care for a relative with dementia, these offerings are the decisive selection criterion. A facility that does not make these concepts visible loses precisely the families it is best suited to serve. We describe your concepts in language that relatives understand without losing professional depth, and give them the picture of a home that is genuinely geared to this task.
The same applies to other specialisations: short-term care and respite care for families in transitional situations, palliative support for people at the end of life, offerings for younger residents or for those with neurological conditions. Each specialisation is a distinct topic with its own audience. A good facility website gives these topics the space they deserve and allows families searching specifically for one of these offerings to find a direct path to the facility. Read more about the technical foundation of these pages under our services.
Showing Home Life in a Way That Builds Trust
Genuine Insights That Make the Decision Easier for Families
Relatives want a concrete picture of your home before they make that first call. Together with you, we develop a visual concept and a structure that shows the community of the home, the daily life and the personality of your facility — without clichés and without glossy promises. Special concepts for dementia, activation or palliative support receive their own clear, accessible pages.
- Living areas and rooms with genuine photos and descriptions
- Daily routine, meals and communal activities shown concretely
- Dedicated page for dementia care and special care offerings
- Direct enquiry form for available places per area
Trust grows through insight
From flyer to a home you can experience
Without genuine insightwaiting
Only an exterior photo and a phone number
No visible dementia concept
A call needed just to learn anything
Families keep comparing — and get in touch elsewhere.
With genuine insightcontact
Living areas, daily life and team visible
A dedicated dementia-care page
Place enquiry in a few minutes
Relatives build trust and get in touch.
Winning Care Staff: The Recruiting Page as a Counterweight to the Skills Shortage
Fully residential care facilities depend permanently on a large, stable team. The consequences of a staffing shortage in a care home are immediately felt: living areas cannot be fully occupied, existing staff work under greater pressure, which in turn drives resignations and compounds the situation. This cycle can only be broken by improving recruitment. A convincing recruiting page is one of the most effective and cost-efficient measures a facility can take.
Care professionals who want to work in a senior home ask very specific questions: what do the rosters look like, who is on my team, how does management respond to criticism, are there training opportunities and what does the facility offer me as a person? A recruiting page that answers these questions honestly feels authentic. One that merely shows attractive images and general promises is immediately seen through by experienced professionals. We develop a recruiting page with you that introduces the team, describes shift models transparently and offers an application process that can be completed in a few minutes. For more background, see the recruiting page and our guide to staff recruiting via the care website.
Show the Team and Culture
Genuine insights into the team, the collaboration and management's attitude towards care staff. Authentic introductions are more persuasive than any polished job advert.
Rosters and Shift Models
A transparent presentation of shift planning, holiday arrangements and flexibility. Predictability is the most important criterion for many care professionals when choosing an employer.
Training and Development
Internal and external further training, advancement prospects and opportunities for specialisation show that you invest in your staff.
Quick Short Application
A simple, mobile application form with name, contact details and a brief cover note. You can discuss the full CV in the personal interview.
Occupancy and staffing are directly linked
A senior home without enough care staff cannot be fully occupied. A home that is not fully occupied cannot afford sufficient staff. A website that tackles both problems simultaneously breaks this cycle: it fills places more quickly and at the same time improves the flow of applications.
Local Visibility: Families Search for a Home Nearby
Almost nobody searches for a care home beyond their local area. Families want their relative within visiting distance. The search takes place locally — in a town or surrounding area. To ensure that your home appears reliably in these local searches, we optimise your website for regional findability: fitting page titles and descriptions, structured location data and integration with relevant local directories. This means your facility appears when families in your catchment area search for a senior home. Details on our approach can be found on the local visibility for care services page.
Data Protection and Accessibility for a Broad Audience
The website of a senior home reaches an audience that is broader and more heterogeneous in age than that of most other sectors. Older spouses and adult children of residents are often not particularly digitally confident. Reduced vision, difficulties navigating with a mouse or an older device with a small screen are realistic scenarios. Accessibility to WCAG 2.2 Level AA is therefore especially important for a care home website — not only to meet the requirements of the Barrierefreiheitsstärkungsgesetz (Accessibility Strengthening Act) but to genuinely reach all the people who need your services. More on this on the accessibility page.
Regarding data protection, particular care is required in the residential care sector because data flowing through the website regularly falls under the special categories of the General Data Protection Regulation. Place enquiries often contain information about care levels and illnesses — highly sensitive health data. Applications contain personal data and professional CVs. We design all forms to minimise data collection, encrypt transmission and host exclusively on servers in Germany. We supply the required data protection texts. Details can be found on the data protection page.
Typical Content and Pages of a Senior Home Website
- Home page with two clear paths: find a place and work at the facility
- Presentation of living areas, rooms and communal spaces with genuine photos
- Dedicated page for dementia care and, where applicable, other special concepts
- Overview of services: permanent care, short-term care, respite care
- Daily routine, catering and activation offerings described concretely
- Recruiting page with team, shift models, further training and quick application
- Enquiry form for available places, GDPR-compliant and mobile-friendly
- Contact page with contact persons, telephone, directions and visiting hours
How Your Senior Home Website Takes Shape
Step 1
Initial Consultation and Needs Analysis
In the free initial consultation, we look at where your facility stands: occupancy rate, staffing bottlenecks, target audiences and special offerings such as dementia care or short-term care. From this we develop the concept for your website.
Step 2
Structure, Content and Tone
We plan the page structure separately for relatives and applicants, write the texts in a human, reliable tone and agree a visual concept with you that respects the dignity of residents.
Step 3
Design and Accessible Implementation
We design a warm, professional website that suits your facility and implement it accessibly to WCAG 2.2 AA. The recruiting page, job directory and place enquiry form are integrated as equals.
Step 4
Launch, Local Visibility and Maintenance
After testing, we go live, set up regional findability and, if desired, keep positions and available places up to date within the framework of ongoing maintenance and support.
In the free initial consultation, we look at where your facility stands: occupancy rate, staffing bottlenecks, target audiences and special offerings such as dementia care or short-term care. From this we develop the concept for your website.
We plan the page structure separately for relatives and applicants, write the texts in a human, reliable tone and agree a visual concept with you that respects the dignity of residents.
We design a warm, professional website that suits your facility and implement it accessibly to WCAG 2.2 AA. The recruiting page, job directory and place enquiry form are integrated as equals.
After testing, we go live, set up regional findability and, if desired, keep positions and available places up to date within the framework of ongoing maintenance and support.
A Website and Recruiting Page for Your Senior Home
In a free initial consultation we look at occupancy, staffing bottlenecks and your special offerings — and show how one website improves both at once.
Frequently Asked Questions About Websites for Senior and Care Homes
A senior home must make the fully residential everyday life and the community experience tangible: living areas, rooms, daily routine, catering and special care offerings such as dementia support. Families are making a decision that affects every aspect of their relative's life. An outpatient service, on the other hand, primarily communicates reliability and care competence in the home environment. The emotional and structural effort involved in choosing a care home is significantly greater — and so are the demands on the website. Our general page on care websites sets out the shared foundations.
A business website for your home starts at 2,480 € net as a one-off price range — with services, living areas and a dementia concept; with a careers area as a package for 3,970 € net. A standalone recruiting page is added as an extension for 1,490 € net. Ongoing care marketing with local SEO is available from 490 € per month, and website maintenance from 49 € per month. We name the precise range in advance during the free initial consultation, so you know where you stand before we begin.
Yes. Fully residential facilities often have many vacancies at once: care professionals, care assistants, activity staff, housekeeping, social services and trainees. We set up a job directory you can manage yourself without technical knowledge. Add new positions, deactivate filled ones, adjust descriptions — done in minutes. If preferred, we handle the updates as part of ongoing maintenance and support.
Especially important. Relatives of residents are frequently older themselves and may have reduced vision or difficulties with small font sizes and complex layouts. We always build to WCAG 2.2 AA — this considerably extends your reachable audience and meets the requirements of Germany's Accessibility Strengthening Act. Details on the accessibility page.
Place enquiries often contain information about care levels and medical conditions — data belonging to the special categories of the GDPR. We design all forms to minimise data collection, encrypt transmission and host exclusively in Germany. We supply the required data protection texts. Full details on the data protection page.
Families search for a care home almost exclusively locally — in their town or district. We optimise your website for these regional queries: with fitting page titles, local descriptions and structured location data. We also manage your listings in relevant directories. This ensures that you appear reliably when someone searches in your catchment area. More on this on the local visibility for care services page.
How the website of a day care centre could look
The draft shows structure and handling: the day laid out as a timeline, rooms and garden in an image rail, transport with a fixed pickup time. The centre in it is invented.
Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.