Assisted living is a way of life, not a care placement. A website that makes this distinction clear wins prospective residents, convinces relatives and attracts the staff that shapes this special form of care with passion.
This page is for assisted living. We build a website for your facility.
The website explains what assisted living is. It shows how it differs from a care home. It shows the flats, the community and help in an emergency.
The text is large, and the site is easy to use. We take care with data protection.
A careers page is a page for job seekers. There you show what the work with you is like.
You pay a fixed price. The first talk is free. Write to us or give us a call.
mobile
optimized for relatives
5.7 m
people in need of care in Germany, December 2023 (Federal Statistical Office)
Fixed price
in the offer before the project starts
BFSG
accessibility obligation since 2025
Fixed prices · net, plus VAT
Business website for assisted living 2,480 €, compact one-pager 1,490 € — each a one-off fixed price net. We add a recruiting page for staff acquisition for 2,480 €, or 1,490 € as an extension of an existing website. Ongoing care & security optional from 49 € per month. Every project starts with a free initial consultation — with no obligation.
Prices as of September 2026. Ongoing services are booked individually and can be cancelled monthly; there is no minimum term.
Assisted living sits between independence and professional support. Seniors live in their own apartments, manage their households as much as possible and can call on care and support services as needed. For many people, assisted living is the step they prefer over a fully residential facility, because it preserves independence while offering security. But this step is only taken when the offer convinces. That is exactly where a good website comes in: it explains what assisted living really means, shows your facility at its best and opens the door to a personal enquiry. We build websites for care facilities that fulfil this task for assisted living.
Assisted living needs explaining. Many people confuse it with a nursing home, although the difference is fundamental: in assisted living, your own apartment remains the centre of life. Community activities, support services and supplementary care are available when needed, but nobody is pushed towards them. This freedom is the core promise, and a website must convey it credibly from the very first second. Anyone who lands on your page and still does not understand what sets assisted living apart from residential care will not enquire, no matter how good your facility is.
On top of this comes the particular nature of the decision situation. Moving into an assisted living facility is rarely decided under acute care pressure. Often, people in their 70s plan ahead, at a point when they are still largely independent. The enquiry frequently comes not from the prospective resident themselves, but from adult children researching on behalf of their parents. Sometimes it is couples who want to move together. A website for assisted living must address all these decision situations, with different entry points, clear information on apartment sizes and costs, and an inviting tone that describes assisted living as a gain, not a loss.
We explain on your website what sets assisted living apart from residential care: your own apartment, your own kitchen, your own pace. This ensures the right prospective residents come to you.
Common rooms, activities and excursions: we show the social life at your facility vividly, so prospective residents understand that assisted living prevents loneliness without taking away freedom.
Parents settled well in assisted living give their children peace of mind. We address relatives directly and explain how the emergency response system, call system and support services work together.
Studio or one-bedroom apartment, accessible or wheelchair-suitable, for one person or as a couple: we present your apartment types clearly so that initial filtering happens online.
Your target group is often 70 years and older. Large, legible type, high contrast and simple operation are therefore a necessity, not a luxury. We design according to the requirements of the German Accessibility Strengthening Act.
Enquiries about assisted living may contain health and care information. We design forms to be data-minimising and GDPR-compliant in line with the special requirements for health data.
No other housing form in the care sector is as multi-layered as assisted living. You are not marketing a service in the conventional sense but a way of life. This places particular demands on your online presence. We know these challenges from working with care facilities and develop websites that rise to meet them.
Assisted living is complex. Basic service charge, optional services, supplementary care, service flat rate: anyone who leaves these terms unexplained on their website loses prospective residents. We translate your service model into understandable language without oversimplifying.
Anyone giving up their previous home needs reassurance. Genuine insights into life at your facility, a credible portrayal of daily life and an inviting tone create this reassurance online.
Assisted living requires a particular profile of employees. It is not only about care expertise, but about people who enjoy meeting others, want to organise social activities and encourage residents' independence rather than doing everything for them. This combination is rare on the job market and must be actively sought. According to the Federal Employment Agency, care professions have been among the bottleneck occupations in Germany for years (Bundesagentur für Arbeit), and assisted living competes for skilled workers with both home care services and residential facilities.
The good news is that assisted living has attractive qualities for many care workers and support staff: more predictable hours than in a clinic, a more manageable environment than in a hospital, more social depth than in home care, and a group of residents you genuinely get to know. A recruiting page that honestly shows this attracts exactly those people who thrive in this work. Anyone interested in assisted living as an employer usually already has a sense of what to expect and just needs a final prompt to apply. What that final prompt looks like is described in our article on staff recruiting via the website.
Organising activities, accompanying residents over the long term, fostering social community: we present the distinctive features of work in assisted living so as to appeal to people with the right profile.
A mobile-optimised quick application form without mandatory uploads and without a long cover letter. Career changers with social skills and support workers also find their way to your facility easily.
Shift work, weekend duties, part-time options and training opportunities: we present the conditions of your position clearly and honestly, so that only suitable applications accumulate.
What makes your facility stand out as an employer? Team size, management culture, training opportunities and the social atmosphere: we work out what credibly distinguishes you from other employers.
Two Target Groups, One Shared Goal
In a free initial consultation we show how your assisted living website convinces prospective residents while attracting exactly the right team members.
A website for assisted living needs different content from that of a home care service or a residential facility. Front and centre are the housing options, communal life, flexibility in support services and an inviting overview of the accommodation. The following building blocks have proved themselves for assisted living facilities and are tailored individually to your facility. Why authentic photos instead of stock images make the difference is covered in our guide.
The following scenarios show how different people searching for assisted living interact with a website online. They describe typical situations from project work, not specific client cases.
We know that assisted living is a complex service with many facets. The path to a new website is therefore designed to gather your knowledge about your facility, your residents and your team in a structured way and to develop a website from it that strikes the right tone. You know your facility; we know the web.
We get to know your facility: what housing forms do you offer, how is communal life organised, which target groups do you want to address and where is your greatest need, attracting residents or finding staff?
Based on the conversation, we develop the structure of your website. At the centre are the apartment presentation, the explanation of the concept, the communal activities and the recruiting page. We determine how prospective residents and applicants find their way to contact.
We design your website to be inviting, warm and accessible. Together with you, we create texts that explain assisted living without deterring anyone. We incorporate real photos of your facility and your team and gather your feedback.
We set up GDPR-compliant forms for viewing requests, check accessibility compliance under BFSG and test the website on all devices. Only when everything runs smoothly does your site go live.
We are there for you after launch too. Through our maintenance service, apartment overviews stay current, new job postings can be added at any time and security updates are applied regularly.
We get to know your facility: what housing forms do you offer, how is communal life organised, which target groups do you want to address and where is your greatest need, attracting residents or finding staff?
Based on the conversation, we develop the structure of your website. At the centre are the apartment presentation, the explanation of the concept, the communal activities and the recruiting page. We determine how prospective residents and applicants find their way to contact.
We design your website to be inviting, warm and accessible. Together with you, we create texts that explain assisted living without deterring anyone. We incorporate real photos of your facility and your team and gather your feedback.
We set up GDPR-compliant forms for viewing requests, check accessibility compliance under BFSG and test the website on all devices. Only when everything runs smoothly does your site go live.
We are there for you after launch too. Through our maintenance service, apartment overviews stay current, new job postings can be added at any time and security updates are applied regularly.
Assisted living is local. People generally move to a facility nearby because they want to keep their familiar surroundings, their doctor and their circle of friends. This makes it essential for your facility to be found in local searches when someone looks for assisted living in your town or district. With well-designed local visibility, we ensure your facility appears prominently for relevant searches. We optimise your Google Business profile, the content of your website for local search terms and the technical foundation on which search engines assess your page. This way you reach people in your catchment area exactly when they are actively searching.
Assisted Living and Residential Care Thought Together
Specialised in All Housing and Care Forms
The draft shows structure and handling: services as separate building blocks, first contact set out as a sequence, a service area with its rounds. The care service in it is invented.
A draft for a home care service: filterable services, a visible service area, and a form that asks the questions the first phone call would otherwise cover.
Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.