Draft
Day care
Day care with daily schedule and trial day
A draft for a day care centre: the day as a timeline, rooms and garden in an image rail, and a trial day as the obvious next step.
Daily scheduleImage railTransportTrial day
Care Website Relaunch for Care Services: Modernise the Outdated, Win Back Trust
Many care services run websites built years ago that have cost them enquiries, applications and credibility ever since. We rebuild your online presence from the ground up: modern design, mobile usability, accessibility and a clear structure that convinces clients and attracts care professionals.
Relaunch from 1,490 € net Mobile and accessible Clients and recruiting in focus
In short and in plain language
This page is about a relaunch. That means we rebuild your old website from the ground up.
This can make sense if your site looks old. Or if it does not work well on a phone.
The new site is clear and easy to use on a phone. We take care with access for all and data protection. Accessible means everyone should be able to use the site well.
A page for job seekers is part of it. We can take over your texts and photos if they fit.
You pay a fixed price. In a free first talk, we find out if a relaunch is right for you. Write to us or give us a call.
Key figures
mobile
optimized for relatives
Fixed price
in the offer before the project starts
WCAG 2.2 AA
accessibility from the start
1 point of contact
for concept, design and technology
Relaunch fixed price · net, plus VAT
from 1,490 € fixed price net
- A fixed price instead of open time sheets
- Existing content and rankings are carefully preserved
- Accessibility to WCAG 2.2 AA from the very start
- One point of contact for concept, design and technology
Starter relaunch as a one-pager 1,490 €, business relaunch with 8 to 15 pages 2,480 € – each a one-off fixed price. We add a recruiting or careers page as an extension of an existing website for 1,490 €. Ongoing maintenance optional from 49 € per month (Basic 49, Business 99, Premium 199 €). Every project starts with a free initial consultation.
Prices as of September 2026. Ongoing services are booked individually and can be cancelled monthly; there is no minimum term.
A website relaunch is more than a cosmetic refresh. It is the opportunity to fix all the weaknesses of an outdated site in one go: missing mobile optimisation, poor findability, barely any recruiting incentive and content that no longer reflects the reality of your care service. As a specialist agency for care service websites, we know the typical obstacles and guide you through the entire process, from analysing the starting point to launching a site that measurably performs better.
Three Relaunch Packages – One Clear Fixed Price
Relaunch packages · net, plus VAT
Three ways out of an outdated care website
From a lean fresh start to a complete care website — the fixed price is set before we begin.
Starter relaunchone-pager
1,490 €
fixed price netOne page, mobile & accessible
Enquiry form & SSL
Google Business Profile linked
Business relaunchRecommended
2,480 €
fixed price net8–15 pages incl. services & team
Careers page with quick apply
Accessible to WCAG 2.2 AA
Ongoing careoptional
from 49 €
per month netUpdates, backups & security
Keep job postings current
Basic 49 · Business 99 · Premium 199 €
Careers page as an extension of an existing website 1,490 €fixed price upfront
Relaunch entryfrom 1,490 € fixed price
Responseusually 1 working day
When Is a Relaunch the Right Step?
Not every ageing care website needs to be replaced immediately. Sometimes targeted improvements are enough: revised text, new job postings, a fresh photograph. A full relaunch makes sense when the underlying structure is no longer viable: when the CMS has been running without updates for years, when the website is barely usable on a smartphone, when search engines cannot find it because technical foundations are missing, or when the overall impression no longer matches today's care service. In such cases a new build is more efficient and sustainable than patching a dilapidated foundation. Our article care website relaunch 2026 offers a detailed decision aid.
Outdated Design
The website looks as it did ten years ago, appears unprofessional and fails to convey the trust that people seeking care and their relatives expect.
Poor Mobile Experience
Text is too small on the phone, buttons too close together and forms difficult to use. The majority of care searches happen on mobile devices.
Not Findable
Search engines barely show the site because local signals are missing, the technology is outdated or relevant page content is completely absent.
No Recruiting Effect
Job postings are hard to find, the careers page does not persuade applicants, and there is no clear call to apply.
Barriers for Older Users
Small text, poor contrast and hard-to-use forms exclude precisely the people who are searching for care services.
Outdated Technology
The CMS no longer receives updates, SSL certificates expire, security vulnerabilities accumulate and privacy notices are out of date.
The Difference Between a Revision and a Relaunch
Minor adjustments can be made to any website. A relaunch solves the fundamental problems: technology, structure, content and design are rebuilt together on a current basis. The result is a website that holds up long-term and does not need expensive repair again soon. Whether your site needs a revision or a relaunch is something we will assess honestly in the initial consultation.
What Our Care Website Relaunch Includes
A relaunch by our team is not simply swapping a template. It is a structured process tailored to the specific requirements of the care sector. The following service areas form the core of every relaunch. Depending on the starting point and goals, we adapt the scope individually.
Strategy and Concept
We analyse what your target audience is really searching for: clients wanting safety and reachability, and applicants looking for a reliable employer. This shapes a clear page structure.
Professional Care Copy
Text that builds trust without overpromising. We write clearly for seniors and relatives, highlight genuine strengths and comply with German advertising law requirements.
Modern, Professional Design
A contemporary appearance suited to the care sector: calming colours, generous legibility, clear imagery and a consistent look across all pages.
Full Mobile Optimisation
The new website works on every device: fast loading, easy to use with a thumb, and free of tiny text or overlapping elements.
Accessibility per BFSG
Contrast, font sizes, keyboard operation and screen reader support are built in from the start, so no one in your target audience is excluded.
Local Search Engine Optimisation
Technical SEO foundations, local signals for your catchment area and structured data, so search engines show your care service to the right people.
Building Trust: Design That Counts in Care
When someone searches for a care service for themselves or a relative, the stakes are high: health, safety, daily wellbeing. The decision for a care service is emotional and consequential. At that moment, the first impression of your website is decisive. An outdated, confusing or hard-to-read page immediately creates unease. A modern, calm and clearly structured website conveys instead: here are people for whom attention to detail matters.
Our design approach for care service websites therefore emphasises clarity over effect. No overwhelming animations, no overloaded pages. Instead: well-legible fonts at appropriate sizes, generous white space, a calm colour scheme and logical navigation that older users and stressed relatives can operate intuitively. Large, clearly labelled contact buttons ensure that the next step is always obvious. This considered design is the starting point for a website that not only looks good but also reliably generates enquiries.
Before and after: what a relaunch visibly changes
More than looks: structural improvements
A relaunch does not only replace the appearance; it fixes the weaknesses that caused the website to stop functioning reliably. This covers the technical foundation just as much as the content structure and the user experience on mobile devices.
- Clear home page with immediate recognition of the offering
- Fast loading times even on mobile connections
- Forms that older users can fill in without difficulty
- Careers page that genuinely appeals to applicants
- Local findability across the entire catchment area
Old websiteoutdated
Mobile usability29 / 100
Load time 6–8 s on mobile
Barely any applications
Not accessible
After the relaunchmodern
Mobile usability88 / 100
Load time under 2 seconds
Clear quick-apply form
WCAG 2.2 AA implemented
Illustrative depiction — values are examples.Example
Mobile Devices: Where Most Care Searches Take Place
Most care searches now start on a smartphone or tablet (project experience). Anyone organising care for a parent often types the search while on the go, between appointments or directly after a doctor's visit. At that moment, a website that does not work on small screens is simply not an option. Outdated care websites fail here on several levels: text too small, buttons too close together, forms that cannot be filled in properly and loading times that are unacceptably long on mobile connections.
In the relaunch we build the new website from the ground up with a mobile-first approach: every page and every function is optimised for smartphone users first, then extended for larger screens. That means sufficiently large buttons, well-legible text without zooming, fast loading times through optimised images and lean technology, and forms that can be comfortably filled in with a thumb. A mobile-optimised website is no longer a luxury today but the basic requirement for your website to be noticed at all. Which details matter is shown in our articles on mobile optimisation for relatives and on loading time and Core Web Vitals.
Recruiting: How a Relaunch Also Wins Care Professionals
The shortage of skilled workers is the most pressing challenge for home care and residential care services. An outdated website is a quiet handicap: care professionals searching for a new employer research online and also judge employers by their digital presence. A website that looks poor, does not work on mobile or offers no compelling arguments excludes applicants before they have even read the job posting.
Our relaunch integrates a convincing careers page that actively addresses applicants. We develop text that highlights the genuine strengths of the care service as an employer: reliable working hours, good team atmosphere, development opportunities and the meaningful work in care. The careers page receives a clear call to apply and forms that work flawlessly on mobile. Job postings are structured so they can be kept current easily during ongoing operations. A tentative listing becomes a careers page that genuinely appeals to applicants.
Careers Page as a Lasting Instrument
A strong careers page is not a one-off project but a running instrument. As part of our website maintenance we keep job postings current, add new positions promptly and remove filled ones. This keeps your careers page credible and effective over the long term.
Is your current website losing clients and applicants?
Send us the address of your existing site. You receive an honest assessment and a clear fixed price for the relaunch – with no obligation.
Accessibility: Built In From the Start
In care, accessibility is not an optional feature but a professional given. A large part of your target audience consists of older people and relatives under stress. These users need well-legible fonts, sufficiently strong contrasts, large buttons and forms that can be filled in even with an unsteady hand. The German Accessibility Strengthening Act (BFSG) also introduced legal requirements since 2025 that may be relevant depending on the size and focus of your care service.
In the relaunch we build accessibility in from the very first concept idea, because retrospective corrections to a finished website are laborious and often incomplete. We follow the WCAG 2.2 requirements at conformance level AA, carefully check every page and document the implementation status in an accessibility statement. You can find more on our accessible care websites service page.
Contrast and Legibility
All text and buttons are designed to meet the WCAG 2.2 contrast requirements. Fonts are appropriately sized and can be scaled to 200 % without breaking the layout.
Keyboard Operation
The entire website is fully operable by keyboard with a visible focus ring. This assists users with motor impairments and underpins many assistive tools.
Screen Reader Compatibility
Clean page structure, meaningful heading hierarchy and descriptive alternative texts ensure that reading aids capture and convey content correctly.
Local Findability: So That People Seeking Care Find You
Anyone needing care searches locally. 'Home care service Hannover' or 'day care near me' are typical search queries entered thousands of times every day. An outdated website missing local signals simply does not appear in those results. In the relaunch we lay the technical and content foundations for strong local findability: structured marking of location and catchment area, locally relevant page content, fast loading times and a clean technical base.
We also recommend connecting the new website to a well-maintained Google Business Profile and actively gathering Google reviews. Reviews are a decisive factor in local search. They build trust with people seeking care and simultaneously improve visibility in search results. Clearly positioning your care service as a local point of contact wins the prospects who are already searching in your catchment area.
Privacy and Technology: Up to Date From the Start
Outdated care websites are frequently also technically and legally risky. Outdated CMS versions, missing security updates, expired SSL certificates and privacy notices that still refer to yesterday are by no means rare. In the relaunch we build on a technically current foundation: up-to-date CMS version, encrypted data transmission, GDPR-compliant forms and consent processes, and a contemporary privacy concept suited to the sensitivity of data in the care sector. You can find more on our data privacy for care services page.
- Current CMS with regular security updates
- Encrypted data transmission (HTTPS/SSL) for all page requests
- GDPR-compliant contact forms and consent processes
- Up-to-date privacy notice tailored for care services
- Cookie consent that is actually operable
- Technical foundations for long-term, secure operation
How the Relaunch Process Works
A website relaunch sounds like a large project that ties up considerable time and internal capacity. In practice we keep the effort required from your care service as low as possible: we handle most of the work independently and only ask for your input when your expertise is needed, for example regarding your care offerings, your values as an employer or your team.
Step 1
Analysis and Initial Consultation
We review your current website in detail: what works? What is missing? What should the new site achieve? In the initial consultation we establish whether a relaunch or a targeted revision is the right step, and what you expect from a new site.
Step 2
Concept and Structure
Based on the analysis we develop a page structure that appeals equally to clients and applicants. Which pages does the website need? Which content matters to whom? Where should visitors go next?
Step 3
Design and Copy
We develop a modern design suited to the care sector that builds trust. In parallel we write copy that is clear, honest and persuasive without making legally problematic promises.
Step 4
Technology and Accessibility
The new website is built on a current, secure foundation. Accessibility, mobile optimisation, loading times and local SEO foundations are planned and implemented from the outset.
Step 5
Review and Launch
Before launch we review the website together with you: content, technology, forms and usability. After your sign-off the new site goes live, with a smooth handover and a brief introductory session.
Step 6
Ongoing Operation
After launch we offer optional website maintenance: updates, backups, keeping job postings current and content care, so the new website continues to deliver what it was built for.
We review your current website in detail: what works? What is missing? What should the new site achieve? In the initial consultation we establish whether a relaunch or a targeted revision is the right step, and what you expect from a new site.
Based on the analysis we develop a page structure that appeals equally to clients and applicants. Which pages does the website need? Which content matters to whom? Where should visitors go next?
We develop a modern design suited to the care sector that builds trust. In parallel we write copy that is clear, honest and persuasive without making legally problematic promises.
The new website is built on a current, secure foundation. Accessibility, mobile optimisation, loading times and local SEO foundations are planned and implemented from the outset.
Before launch we review the website together with you: content, technology, forms and usability. After your sign-off the new site goes live, with a smooth handover and a brief introductory session.
After launch we offer optional website maintenance: updates, backups, keeping job postings current and content care, so the new website continues to deliver what it was built for.
Scope: What a Relaunch Is and What It Is Not
A website relaunch by our team is a structured new-build project: concept, design, copy, technology and accessibility are developed from scratch. It is not simply uploading a new theme onto an existing website, because that does not solve the structural and content problems of an outdated site. Equally, a relaunch does not include ongoing maintenance after launch; we offer that as a separate maintenance service.
Whether WordPress, TYPO3, Contao, Drupal or another widely used system: we rely on technologies that can be maintained long-term and create no dependency on a single vendor. On request we train you or your team in using the new system so that everyday content can be adjusted independently, without requiring technical knowledge.
No Miracle Promises, but Honest Outcome Expectations
We do not name guaranteed ranking promises or fixed conversion figures, because credible statements on these must take into account the individual case, the market and the starting point. What we can say: a technically sound, mobile-optimised and accessible website with clear content is the proven foundation for more enquiries and applications. We discuss the specific effect in the initial consultation using your own example.
Frequently Asked Questions About the Care Website Relaunch
A relaunch with us has a clear fixed price. A lean starter relaunch as a one-pager begins at 1,490 € net, and a full business relaunch with 8 to 15 pages is 2,480 € net. We add a recruiting or careers page as an extension of an existing website for 1,490 €. The optional website maintenance after launch starts at 49 € per month. We clarify the exact scope and price for your situation in the free initial consultation.
A full relaunch typically takes between six and twelve weeks depending on scope. Simpler projects with fewer pages can also be completed in four to six weeks. Prompt collaboration during content sign-off is key. We discuss a realistic timeline for your specific situation in the initial consultation.
Yes, if they are up to date in content and adequate in quality. We review your existing content and recommend what should be kept, revised or created from scratch. For photographs: professional images of the team and the care environment considerably strengthen trust. We advise you on what is worthwhile.
It depends on the condition and suitability of the system. If the CMS is current, secure and suited to your requirements, we can build on the existing foundation. If it is outdated, insecure or unsuited to the desired features, we recommend a system change and explain why. The decision is made transparently and jointly with you.
A professionally executed relaunch takes existing rankings into account: redirects from old to new URLs are set up carefully, existing local signals are preserved and extended. There may be minor short-term fluctuations; medium-term, a technically sound relaunch typically improves findability noticeably.
Yes, after launch we offer optional website maintenance: updates, backups, security, ongoing care of job postings and content adjustments. Many care services appreciate not having to deal with the technology themselves after the relaunch. Maintenance is a separate offering, not a mandatory component of the relaunch.
How the website of a day care centre could look
The draft shows structure and handling: the day laid out as a timeline, rooms and garden in an image rail, transport with a fixed pickup time. The centre in it is invented.
Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.