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Specialised in the care sector

References and Competence Areas for Care Service Websites

We develop websites and careers pages exclusively for care services and facilities. On this page we show our competence areas, typical project scenarios and how a care website wins both clients and staff.

Websites from 1,490 € net Specialised in care Recruiting and accessibility

3weeks

typically until live (project experience)

50+

care projects supported

6

competence areas from one source

8

care segments with experience

Price range · net, plus VAT

from 1,490 € fixed price net
  • A fixed price for a clear scope, no hourly sheet
  • Website and careers page from one source
  • Maintenance and marketing optional and cancellable monthly
  • Accessibility and data protection always included

One-pager/starter 1,490 €, multi-page care service website 2,480 € — each a one-off fixed price net. A recruiting careers page from 2,480 € (as an extension of a website we already run 1,490 €). Ongoing maintenance from 49 € per month, care marketing from 490 € per month. Every project starts with a free initial consultation.

A good website for a care service achieves two things: it wins clients and relieves their relatives, and it wins urgently needed staff. This dual benefit is exactly what we specialise in. Instead of advertising with other companies' logos and invented figures, we honestly describe our competence areas, our project approach and the typical starting situations that lead care services to us. We are happy to present specific project results and examples from our work in a personal conversation.

Our Competence Areas for Care

Websites for care services pose particular requirements. The target group is often older, the data is sensitive, the demand for staff is high and local discoverability is decisive. In each of these areas we have accumulated experience and developed solution approaches that we tailor individually to each care service.

Recruiting and careers pages

Careers pages that appeal to care professionals: clear job postings, easy applications and honest reasons why someone would want to work for you. Learn more

Accessibility

Websites that older and impaired people can also operate: sufficient contrast, large text, clear language and operable forms in line with the BFSG. Learn more

Data protection

Secure handling of sensitive health and application data: GDPR-compliant forms, German hosting and transparent privacy policies. Learn more

Local visibility

So that you are found in your service area: structured content, local search terms and maintained entries for your region. Learn more

Website concept and design

A trustworthy, warm appearance that combines seriousness and humanity, aligned with the needs of clients, relatives and applicants.

Maintenance and operation

Ongoing care of technology, content and job postings, so that your website remains permanently secure, current and reachable. Learn more

Specialised in care
Our experience in numbers
Websites, relaunches and careers pages — exclusively for care services and facilities.
50+
care projects supported
From a new website and relaunch to a careers page — every project from care, for care.
Competence areas6from one source
Care segments8with experience
Goals per website2clients + staff
Our focus
General web agencyCare specialist
Website fixed pricefrom 1,490 € net
Dual benefitclients + staff
50+ care projects supported, six competence areas and eight care segments from one source — the focus is exclusively on care. Illustrative representation, values for illustration (project experience).

Typical Project Scenarios

What Typical Starting Situations and Solutions Look Like

Home care service
Starting point
No website or only an outdated one, hardly findable online, applications failing to materialise.
Measure
A new, trustworthy website with a clear presentation of services, a visible service area and its own careers page.
Result
A presence that convinces relatives and directly appeals to care professionals at the same time.
Staff shortage
Starting point
Urgent need for staff, but no convincing careers page.
Measure
A recruiting section with honest job postings, a simple application path and insights into the team.
Result
A careers section that shows what it is like to work in the team — instead of an empty contact page.
Accessibility
Starting point
An existing site with text too small, weak contrast and unclear navigation.
Measure
A revision according to the principles of accessibility, without losing its familiar character.
Result
A site that older clients and relatives can actually use.
Data protection
Starting point
Forms process sensitive data without this being cleanly secured.
Measure
Forms, hosting and privacy policy brought to a GDPR-compliant level: encrypted, German hosting, data-minimised.
Result
Contact and application data that is transmitted securely and processed responsibly.
Day care
Starting point
Places available, but hardly known locally.
Measure
Better local discoverability, structured content for regional search and a clearly presented offering.
Result
A presence where relatives quickly understand whether the day care fits.
Several locations
Starting point
A provider operates several facilities and needs a clear structure.
Measure
A structure that gives each location its own findable page while strengthening the shared brand.
Result
A website that cleanly represents all locations without becoming confusing.

Anonymised, illustrative project journeys from our experience — no specific client names or invented figures. We are happy to discuss concrete results in person.

Care Segments We Understand

Care is not a uniform market. A home care service has different requirements than a residential facility, a day care service different ones than intensive care. We know the differences in how to address each audience, in the legal frameworks and in the expectations of the respective target groups. This sector understanding flows into every project — across all eight care segments we support.

Home care services

Care at home through routes and dedicated key contacts. The website creates trust and clearly represents the service area. Learn more

Day care

Daytime care with a return home in the evening. Relatives quickly understand what is offered and whether places are available. Learn more

Care living communities

Communal living with care in a family atmosphere. The website conveys closeness and a sense of security. Learn more

Residential care facilities

Full residential care with an extensive offering. A clear structure and a serious presentation are decisive. Learn more

Intensive and ventilation care

Highly specialised care that must convince professionally and win specialist staff at the same time. Learn more

Assisted living

Independent living with security in the background. The website explains the offering and services clearly. Learn more

Senior care home

Residential senior care that builds trust with relatives and appeals to staff at the same time. Learn more

Hospice service

A sensitive topic that calls for a calm, dignified and clear presentation. Learn more

One Presence, Two Goals

A good care website works for two target groups at once: it wins clients and relieves their relatives, and it addresses care professionals as a potential employer. We consider this dual benefit from the very first concept sketch, not as an afterthought. This creates a presence that brings enquiries and supports staff recruitment at the same time.

  • Clients and relatives quickly find the relevant services
  • A dedicated careers page directly appeals to care professionals
  • Accessibility and data protection considered from the start
  • One concept instead of two separate building sites
Your care website
Client enquiriesInforming relativesJob postingsQuick applicationAccessibilityData protection
One concept that appeals to clients and staff at onceDual benefit

Six Competence Areas, One Foundation

Six competence areas interlock in every project: recruiting, accessibility, data protection, local visibility, design and ongoing maintenance. Because we work exclusively for the care sector, we do not have to reinvent these foundations with every project — they are our foundation. You receive all the building blocks from one source, cleanly coordinated.

  • Recruiting and accessibility as fixed components, not a surcharge
  • Data protection and German hosting for sensitive care data
  • Local visibility for your service area
  • Maintenance that keeps technology and job postings current
1
Recruiting and careers pages
Job postings and easy applications against the shortage of skilled workers.
2
Accessibility
Large text, good contrast and operable forms in line with the BFSG.
3
Data protection
GDPR-compliant forms, German hosting and data-minimised fields.
4
Local visibility
Structured content and regional terms for your service area.
5
Design and concept
A warm, trustworthy appearance for the care sector.
6
Maintenance and operation
Ongoing care of technology, content and job postings.

Our Project Approach

Our approach is tailored to the reality of care services. Care managers and owners rarely have time for long technical discussions. That is why we design the process so that it requires little effort on your side and still leads to a website that fits your service precisely. Each phase delivers comprehensible results and clear decisions.

Technologies and Foundations

Our websites are based on proven, open technologies that ensure long-term independence, good maintainability and full control over your content. We deliberately rely on data-minimised solutions and hosting in Germany, because this is particularly important in a care context.

AreaFoundationBenefit for your care service
HostingServers in GermanySensitive data stays within the scope of the GDPR
EncryptionSSL/TLS on all pagesSecure transmission of contact and application data
AccessibilityGuided by WCAG and the BFSGOlder and impaired people can use the site too
DiscoverabilityStructured content, local referencesBetter visibility in your service area
MaintainabilityModern content systemJobs and content stay easy to keep current
PerformanceLean, fast implementationShort loading times, including on mobile devices

What Distinguishes Our Work

We are not a full-service agency that also does care on the side. Our focus is on websites and recruiting for the care sector. This specialisation means we know the recurring requirements and do not start from scratch with every project. We know how a care job posting should be worded, which data protection questions typically arise and what older users pay attention to when operating a site.

Specialisation in care

We develop websites exclusively for care services and facilities and know the particularities of the sector from daily work.

Dual benefit in focus

Every website should win clients and win staff. We consider this dual benefit from the start, not only after the fact.

Responsibility for sensitive data

Data protection and accessibility are not an add-on for us, but a natural part of every care website.

Specific Results on Request

Out of consideration for our clients and the sensitive nature of the sector, we do not publish detailed case descriptions or before-and-after figures on this website. In a personal conversation, we are happy to show you specific examples and results from comparable projects. Arrange a free initial consultation.

How We Structure the Collaboration

Care facilities often work at the limit of their capacity. Creating a website must therefore not become an additional burden. We structure the collaboration so that the effort on your side stays low: we prepare drafts, pre-draft texts and gather only the information we genuinely need. We align appointments with your duty roster, and for most steps short coordination is enough instead of long meetings.

Our location in Söhlde near Hildesheim enables personal appointments in the Hanover-Hildesheim region. We support care services throughout Germany and the German-speaking region fully remotely, with clear procedures, comprehensible queries and regular status updates. The quality of collaboration does not depend on location, but on us understanding your sector and respecting your time. You can read more about who is behind the offering on the About us page.

Let's Talk About Your Care Service's Website

You receive an honest assessment, specific examples from comparable projects and a clear price range from 1,490 € net — with no obligation.

Why the Dual Benefit Is Worth It

The care market is under considerable pressure. The need for care is growing while qualified staff are scarce. By the year 2049, Germany could be short of up to 690,000 care professionals (Federal Statistical Office, 2024). Against this backdrop, a website that wins both clients and staff is not a luxury but a central building block for securing the future. A professional online presence helps you stay visible in the competition for clients and skilled workers.

This is exactly where we come in. A good care website is more than a digital signboard: it relieves relatives who are looking for support, it makes your range of services understandable, and it addresses care professionals as a potential employer. Our guides to more enquiries via the care website and to costs and benefits of a care service website give an impression of how we work. If you would like to unlock this dual benefit for your care service, talk to us. In the free initial consultation, we clarify which priorities make sense for your facility.

Frequently Asked Questions

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