References and Competence Areas for Care Service Websites
We develop websites and careers pages exclusively for care services and facilities. On this page we show our competence areas, typical project scenarios and how a care website wins both clients and staff.
3weeks
typically until live (project experience)
50+
care projects supported
6
competence areas from one source
8
care segments with experience
Price range · net, plus VAT
- A fixed price for a clear scope, no hourly sheet
- Website and careers page from one source
- Maintenance and marketing optional and cancellable monthly
- Accessibility and data protection always included
One-pager/starter 1,490 €, multi-page care service website 2,480 € — each a one-off fixed price net. A recruiting careers page from 2,480 € (as an extension of a website we already run 1,490 €). Ongoing maintenance from 49 € per month, care marketing from 490 € per month. Every project starts with a free initial consultation.
A good website for a care service achieves two things: it wins clients and relieves their relatives, and it wins urgently needed staff. This dual benefit is exactly what we specialise in. Instead of advertising with other companies' logos and invented figures, we honestly describe our competence areas, our project approach and the typical starting situations that lead care services to us. We are happy to present specific project results and examples from our work in a personal conversation.
Our Competence Areas for Care
Websites for care services pose particular requirements. The target group is often older, the data is sensitive, the demand for staff is high and local discoverability is decisive. In each of these areas we have accumulated experience and developed solution approaches that we tailor individually to each care service.
Recruiting and careers pages
Careers pages that appeal to care professionals: clear job postings, easy applications and honest reasons why someone would want to work for you. Learn more
Accessibility
Websites that older and impaired people can also operate: sufficient contrast, large text, clear language and operable forms in line with the BFSG. Learn more
Data protection
Secure handling of sensitive health and application data: GDPR-compliant forms, German hosting and transparent privacy policies. Learn more
Local visibility
So that you are found in your service area: structured content, local search terms and maintained entries for your region. Learn more
Website concept and design
A trustworthy, warm appearance that combines seriousness and humanity, aligned with the needs of clients, relatives and applicants.
Maintenance and operation
Ongoing care of technology, content and job postings, so that your website remains permanently secure, current and reachable. Learn more
Typical Project Scenarios
What Typical Starting Situations and Solutions Look Like
Anonymised, illustrative project journeys from our experience — no specific client names or invented figures. We are happy to discuss concrete results in person.
Care Segments We Understand
Care is not a uniform market. A home care service has different requirements than a residential facility, a day care service different ones than intensive care. We know the differences in how to address each audience, in the legal frameworks and in the expectations of the respective target groups. This sector understanding flows into every project — across all eight care segments we support.
Home care services
Care at home through routes and dedicated key contacts. The website creates trust and clearly represents the service area. Learn more
Day care
Daytime care with a return home in the evening. Relatives quickly understand what is offered and whether places are available. Learn more
Care living communities
Communal living with care in a family atmosphere. The website conveys closeness and a sense of security. Learn more
Residential care facilities
Full residential care with an extensive offering. A clear structure and a serious presentation are decisive. Learn more
Intensive and ventilation care
Highly specialised care that must convince professionally and win specialist staff at the same time. Learn more
Assisted living
Independent living with security in the background. The website explains the offering and services clearly. Learn more
Senior care home
Residential senior care that builds trust with relatives and appeals to staff at the same time. Learn more
Hospice service
A sensitive topic that calls for a calm, dignified and clear presentation. Learn more
One Presence, Two Goals
A good care website works for two target groups at once: it wins clients and relieves their relatives, and it addresses care professionals as a potential employer. We consider this dual benefit from the very first concept sketch, not as an afterthought. This creates a presence that brings enquiries and supports staff recruitment at the same time.
- Clients and relatives quickly find the relevant services
- A dedicated careers page directly appeals to care professionals
- Accessibility and data protection considered from the start
- One concept instead of two separate building sites
Six Competence Areas, One Foundation
Six competence areas interlock in every project: recruiting, accessibility, data protection, local visibility, design and ongoing maintenance. Because we work exclusively for the care sector, we do not have to reinvent these foundations with every project — they are our foundation. You receive all the building blocks from one source, cleanly coordinated.
- Recruiting and accessibility as fixed components, not a surcharge
- Data protection and German hosting for sensitive care data
- Local visibility for your service area
- Maintenance that keeps technology and job postings current
Our Project Approach
Our approach is tailored to the reality of care services. Care managers and owners rarely have time for long technical discussions. That is why we design the process so that it requires little effort on your side and still leads to a website that fits your service precisely. Each phase delivers comprehensible results and clear decisions.
Getting to know each other and clarifying needs
In the free initial consultation, we understand your care service: who are your clients, which staff are you looking for, which service area do you cover and what makes you special as an employer?
Concept and structure
We develop a structure that appeals equally to clients, relatives and applicants: services, team, locations and a dedicated recruiting section.
Design and content
A warm, trustworthy design and texts that explain in clear language without glossing over. On request, we support you with photos and wording.
Implementation with data protection and accessibility
The technical implementation considers accessibility, data protection and local discoverability from the outset, not as an afterthought but as a foundation.
Launch and ongoing support
After launch, we keep your website secure, current and visible through maintenance, including the ongoing care of your job postings.
Technologies and Foundations
Our websites are based on proven, open technologies that ensure long-term independence, good maintainability and full control over your content. We deliberately rely on data-minimised solutions and hosting in Germany, because this is particularly important in a care context.
| Area | Foundation | Benefit for your care service |
|---|---|---|
| Hosting | Servers in Germany | Sensitive data stays within the scope of the GDPR |
| Encryption | SSL/TLS on all pages | Secure transmission of contact and application data |
| Accessibility | Guided by WCAG and the BFSG | Older and impaired people can use the site too |
| Discoverability | Structured content, local references | Better visibility in your service area |
| Maintainability | Modern content system | Jobs and content stay easy to keep current |
| Performance | Lean, fast implementation | Short loading times, including on mobile devices |
What Distinguishes Our Work
We are not a full-service agency that also does care on the side. Our focus is on websites and recruiting for the care sector. This specialisation means we know the recurring requirements and do not start from scratch with every project. We know how a care job posting should be worded, which data protection questions typically arise and what older users pay attention to when operating a site.
Specialisation in care
We develop websites exclusively for care services and facilities and know the particularities of the sector from daily work.
Dual benefit in focus
Every website should win clients and win staff. We consider this dual benefit from the start, not only after the fact.
Responsibility for sensitive data
Data protection and accessibility are not an add-on for us, but a natural part of every care website.
Specific Results on Request
How We Structure the Collaboration
Care facilities often work at the limit of their capacity. Creating a website must therefore not become an additional burden. We structure the collaboration so that the effort on your side stays low: we prepare drafts, pre-draft texts and gather only the information we genuinely need. We align appointments with your duty roster, and for most steps short coordination is enough instead of long meetings.
Our location in Söhlde near Hildesheim enables personal appointments in the Hanover-Hildesheim region. We support care services throughout Germany and the German-speaking region fully remotely, with clear procedures, comprehensible queries and regular status updates. The quality of collaboration does not depend on location, but on us understanding your sector and respecting your time. You can read more about who is behind the offering on the About us page.
Let's Talk About Your Care Service's Website
You receive an honest assessment, specific examples from comparable projects and a clear price range from 1,490 € net — with no obligation.
Why the Dual Benefit Is Worth It
The care market is under considerable pressure. The need for care is growing while qualified staff are scarce. By the year 2049, Germany could be short of up to 690,000 care professionals (Federal Statistical Office, 2024). Against this backdrop, a website that wins both clients and staff is not a luxury but a central building block for securing the future. A professional online presence helps you stay visible in the competition for clients and skilled workers.
This is exactly where we come in. A good care website is more than a digital signboard: it relieves relatives who are looking for support, it makes your range of services understandable, and it addresses care professionals as a potential employer. Our guides to more enquiries via the care website and to costs and benefits of a care service website give an impression of how we work. If you would like to unlock this dual benefit for your care service, talk to us. In the free initial consultation, we clarify which priorities make sense for your facility.