Pricing for your care service website: clear upfront, not afterwards
You want to know what a website for your care service costs before you even pick up the phone. Here you will find our fixed prices, the factors that determine them and the running costs after launch. No asterisks, no price on request and no timesheet at the end of the project.
50+
care projects delivered
8–15 pages
scope of the complete care service website
5.7m
people in need of care in Germany (Federal Statistical Office)
24 hrs
response to your pricing enquiry
Prices · net plus VAT
- Starter website as a digital business card 1,490 € net
- Complete care service website 2,480 € net
- Website plus career page bundled 3,970 € net
- Maintenance from 49 € per month, cancellable monthly
Starter website 1,490 €, complete care service website with 8 to 15 pages 2,480 €, website and career page together 3,970 € — each a one-off fixed price net. Ongoing: maintenance from 49 € per month, care marketing from 490 € per month, social recruiting from 990 € per month plus ad budget. Every project starts with a free initial consultation.
Hardly any question reaches us more often than this one: what does a website for a care service cost? Many providers answer with price on request, a wide range or an hourly rate whose final sum only becomes clear at the end of the project. For a care service planning with tight margins and a fixed budget, that is unusable. This is why we work with fixed prices: you know before the project starts what your care website, your career page and the optional ongoing support will cost. On this page you will find every price, the factors behind it and the specifics that genuinely create work in the care sector. For the full range of work, see our services page.
Why we work with fixed prices
A care service calculates its work in service units and knows what every round of visits earns. We expect the same predictability from our own work. An hourly model shifts the entire risk onto you: every question, every revision loop and every technical surprise increases the invoice. With a fixed price that risk sits with us. We clarify the scope beforehand, record it in writing and deliver at that price. It forces us to prepare properly and it spares you the worry that a number nobody planned for appears at the end.
The second reason is about substance. A care service website is not a pure design project but a tool with two jobs: winning clients and relatives, and reaching staff. Both can be described, planned and therefore calculated. From more than 50 care projects we have supported (project experience) we know which pages a home care service, a day care centre or a residential facility actually needs. What this investment means commercially is broken down in our guide on website costs and benefits for care services.
The three fixed-price packages at a glance
All prices net plus VAT as a one-off fixed price. We define the exact scope together in the free initial consultation, before any quote is written.
Starter website
The digital business card for a credible presence without a long project.
- One well-structured page, designed mobile first
- Services, care level guidance and contact routes
- Care enquiry form and call button
- Accessible per BFSG, hosted in Germany
Care service website
The complete website with 8 to 15 pages for clients and relatives.
- Home page, services, care levels, team and contact
- Local findability and structured data
- Plain language for relatives instead of jargon
- Accessible, privacy-compliant, hosted in Germany
Website + career page
Client acquisition and staff recruiting delivered in one project.
- Everything from the care service website
- Career section with vacancies and team insight
- Quick application with few fields, usable on mobile
- On its own the career page costs 2,480 €, as a later extension 1,490 €
All prices net plus VAT. Ongoing components are optional: website maintenance from 49 € per month, care marketing with local SEO and a Google Business Profile from 490 € per month, social recruiting campaigns from 990 € per month plus ad budget. A specific position in search results or a specific number of applications cannot be assured.
How to read these prices
What actually drives the price
There is a considerable gap between 1,490 € and 3,970 €, and the reasons are easy to follow. Visual design is not what determines the effort; the number of pages, the volume and quality of content and the number of processes the website has to support are. A home care service with one route and five services is a different project from a facility with residential care, day care, assisted living and three open vacancies. The following six factors explain almost every price difference we see in quotes.
Number and type of pages
A home page with a contact area is built quickly. As soon as service pages, care level explanations, team, catchment area and a career section are added, the effort for structure, navigation and internal linking grows. The complete care service website therefore covers 8 to 15 pages.
Content and copy
If you supply existing text, we sort it and turn it into something understandable. If content has to be created from scratch because only a leaflet exists so far, this is the single largest driver of effort. Plain language for relatives is craft work, not a library of stock phrases.
Photography
Real photos of your team, vehicles and rooms are far more credible than symbolic imagery. If no usable pictures exist, we plan a photo session or start with licensed images. Either choice affects the schedule and the price.
Career and application section
A career section is a build of its own: vacancy overview, employer profile, quick application and privacy-compliant handling of applicant data. That is why it carries its own price and is cheaper in the bundle than when retrofitted later.
Data protection requirements
Forms that may carry health details need more than a standard template: minimal fields, clear notices, encrypted transmission and routing to the right person in your organisation. The details are explained on our data protection page.
Existing site and migration
Building from scratch is more predictable than moving a website that has grown over years with many subpages. When content migration, redirects and a domain move are involved, we plan that as a separate step — see relaunch.
How scope becomes a fixed price
Running costs after launch
A website is not a piece of furniture you put in place once. Software is updated, browsers change, vacancies come and go, and relatives expect current information about available capacity. We therefore separate the one-off build from the ongoing components. None of them is compulsory and none is tied to a long contract term. If you would rather maintain content yourselves, we show you how during handover.
| Ongoing component | Price net | What it is good for |
|---|---|---|
| Maintenance Basic | 49 € per month | Updates, encrypted backups, security kept in view |
| Maintenance Business | 99 € per month | Adds uptime monitoring and a monthly change allowance |
| Maintenance Premium | 199 € per month | Adds priority response and ongoing content and vacancy upkeep |
| Care marketing | from 490 € per month | Local SEO, Google Business Profile, local content for your area |
| Social recruiting | from 990 € per month | Ad campaigns for staff recruiting, plus ad budget |
The three maintenance levels can be cancelled monthly and are also available for websites another agency built. Which level fits depends less on budget than on who in your organisation has time for content changes. If nobody takes that role, a website visibly ages within a year. Why ongoing upkeep pays off in the care sector is covered in website maintenance for care services. For local visibility, local SEO is the matching component.
What makes pricing in the care sector different
Sensitive data creates real work
A care service website may carry details that fall under the special categories of Article 9 GDPR: references to illnesses, care levels or the situation of a relative. A standard template is not enough for that. We design forms so they only ask what is needed for a call back, place the processing notice where it belongs, transmit encrypted and route the enquiry to a defined person rather than a shared mailbox. That takes design time, but it prevents your website from becoming a data protection risk. With us this effort is part of the fixed price, not an extra line item.
Recruiting is not an add-on, it is a second goal
In hardly any other sector do staffing levels determine revenue as directly. If you cannot find a nurse, you cannot run an additional route or fill an empty place, no matter how many enquiries the website produces. That is why we cost the career section as a project part of its own: vacancy overview, an honest employer profile, a quick application with few fields and mobile operation that works in the duty room too. Bundled with the website this part costs 1,490 €, as a standalone career page 2,480 €.
Both points explain why a quote from outside the sector can look cheaper at first glance. Without an understanding of care levels, of how relatives read and of how health details must be handled, rework follows — usually as an additional order. How care forms can be designed in a privacy-compliant way is described in our guide on data protection in care forms. Why accessibility is a legal requirement rather than a surcharge is explained on our accessible care website page.
Three billing models compared
A factual comparison of the usual models on the market. Which one fits depends on budget, time and expectations.
Website builder with monthly plan
- Low entry cost, ready to start immediately
- The monthly fee keeps running, even years later
- Structure, copy and upkeep stay entirely with your team
- Accessibility and data protection are your responsibility
Billing by hourly rate
- Very flexible when the scope is genuinely open
- The final sum only becomes clear at the end of the project
- Every revision loop increases the invoice
- Budget planning turns into guesswork
Fixed price with a sector specialist
- Price fixed before kick-off: from 1,490 € net
- Client acquisition and recruiting considered from day one
- BFSG accessibility and GDPR data protection as standard
- Ongoing maintenance optional from 49 € per month net
From first conversation to a binding quote
Free initial consultation
We talk about your service, your catchment area, your offering and your staffing needs. This conversation is free and non-binding, by phone or video call, and usually takes just under an hour.
Define the scope
Together we determine which pages you need, whether a career section belongs to the project and whether an existing website has to be migrated. That determines which of the three packages fits.
Quote with a fixed price
You receive a written quote stating scope, deliverables and price. Anything not listed there will not be invoiced later without you having ordered it.
Delivery with fixed review points
We build structure, content and technology and show interim results. Simpler projects are often finished in four to six weeks; larger ones with a career page and local content take correspondingly longer.
Launch and optional support
After going live we hand the website over including a briefing. Whether you maintain it yourselves or book a maintenance level afterwards is your decision, without time pressure.
You need a figure for the budget, not a range
Tell us briefly how your service is set up. You will get a realistic assessment and then a quote with a fixed price.
What is included at no extra charge
- Accessible implementation per BFSG with sufficient contrast and keyboard operation
- Privacy-compliant forms and integration without unnecessary third-party services
- Hosting in Germany and encrypted transmission of every enquiry
- Mobile operation with large buttons and a call button that dials directly
- Structured data and clean foundations for local findability
- A briefing at launch so your team can make simple changes itself
Key points about our pricing
- Three fixed prices instead of ranges: starter 1,490 €, care service website 2,480 €, website with career page 3,970 € — each net.
- The price is driven by page count, content, photography, the career section, data protection requirements and migrating an existing site.
- Ongoing components are optional: maintenance from 49 €, care marketing from 490 €, social recruiting from 990 € per month net.
- Accessibility per BFSG and privacy-compliant forms are standard, not a surcharge.
- The career section carries its own price because recruiting in care is a goal in its own right.
- A specific position in search results or a specific number of applications cannot be assured.