A website that convinces clients and their relatives while winning care staff for you. Specialised in home care, accessible and with a particular focus on data protection.
This page is for home care services. We build a website for clients and their families.
The website explains your services in plain words. It has large text and is easy to use. We take care with data protection.
A careers page is a page for job seekers. Care workers can apply there quickly, also on a smartphone. This can help you find staff.
We can also renew your old website. You pay a fixed price. The first talk is free. Write to us or give us a call.
mobile
optimized for relatives
BFSG
built accessible
local
a personal contact person
1 working day
reply to your enquiry (usually)
Fixed price · net, plus VAT
A one-pager as an entry point 1,490 €, a complete care website 2,480 €, with a careers area 3,970 € — each a one-off fixed price, net. A recruiting page added to an existing website is available for 1,490 €. Ongoing care & security optional from 49 € per month. Every project starts with a free initial consultation.
Prices as of September 2026. Ongoing services are booked individually and can be cancelled monthly; there is no minimum term.
Home care services work where people are at their most vulnerable: in their own homes. A good website must convey the closeness and trust that come with this. At the same time, every home care service is under double pressure. On one side, people in need of care and their relatives are looking for a reliable service nearby. On the other, care is only as good as the team that delivers it, and finding that team is becoming ever harder. We build websites for home care that fulfil both tasks at once: winning new clients and attracting new staff.
Home care is fundamentally different from a facility with a fixed location. There is no building radiating trust, no reception greeting visitors. The first impression almost always forms online, when a relative searches for a care service late in the evening because care for their parents suddenly has to be organised. In that moment it is decided whether your service is perceived as reputable, competent and reachable. The website is your digital business card and often the only point of contact before someone picks up the phone.
On top of this comes a particularity many underestimate: the person receiving your service is rarely the person researching on the website. People in need of care are often very elderly, while the research is usually done by adult children, frequently working and under time pressure. A good website therefore addresses two generations: the older audience with large type, clear language and simple operation, and the researching relatives with sound information on services, costs and care levels. Which content carries this is shown in our article on content for relatives.
Real photos of the team instead of anonymous stock images, clear statements about your values and an inviting, dignified tone. This way a relative immediately senses that the care of their mother or father is in good hands with you.
Large, legible type, high contrast, simple navigation and operation without a mouse. This way older people and people with impairments can find their way around, as required by the German Accessibility Strengthening Act.
Home care is local. With well thought-out local visibility, we ensure that people from the places where you operate actually find your service when they search.
Basic care, medical care, respite care, domestic support: we explain your range of services so that relatives can understand and assess them without care jargon.
A clearly visible call button, a simple contact form and clear availability. In an acute care situation, the path to you must not fail because of a complicated website.
Health data is among the specially protected categories of data. We design forms and privacy notices to meet the high requirements of the GDPR.
For most home care services, the problem is not a lack of clients but a lack of staff. Every vacant position means that either tours can no longer be covered or the existing team has to work beyond its limits. According to the Federal Employment Agency, care professions have been among the bottleneck occupations in Germany for years (Bundesagentur für Arbeit), and home care in particular competes for the same skilled workers as hospitals and residential facilities. A website that makes applications easier is therefore one of the most effective levers a home care service has at all.
Care workers choose their employer deliberately today. They pay attention to tour planning, rosters, appreciation and the feeling of not being just a number. A strong recruiting page answers exactly the questions a qualified nurse or care assistant has before applying: How are the tours organised? Are there fixed rosters? How large is the team? What vehicles are available? Whoever enables an application in three clicks and without a PDF attachment wins over the competitor whose application form deters people. Digital workflows within the service belong in this picture too, as our article on the electronic service record shows.
Tours, roster planning, vehicle fleet, team size and operating area: we honestly show what working with you looks like. Care workers want to know what they are getting into before they apply.
A mobile-optimised quick application form without a mandatory cover letter or CV upload. Care workers often apply from their smartphone, between two visits. It has to be done in a few minutes.
Training, fair pay, predictable time off, a good team spirit: we work out what distinguishes you as an employer and present it credibly, without lapsing into exaggeration.
Authentic statements from your own employees are more powerful than any advertising promise. We incorporate real statements from your team, provided they consent to publication.
Double Benefit From One Website
Care workers often decide spontaneously and on the move. A form that demands a CV as a PDF costs you exactly those applications. We reduce the path to a few fields, usable on mobile and done in a few minutes.
Not every feature that is technically possible belongs on the website of a home care service. We focus on the content and tools that are genuinely useful for clients, relatives and applicants. This keeps the website clear, fast and accessible. The following building blocks have proven themselves for home care services and are tailored individually to your service.
Language that builds trust instead of overwhelming with care jargon or advertising clichés. Relatives should feel understood.
Home care has no building. We make your values, your team and your catchment area so visible that closeness becomes tangible online.
Data-minimising forms, secure transmission and clear privacy notices for the specially protected category of health data.
The following scenarios show typical situations from project work with home care services. They describe how a well-made website solves concrete problems. These are illustrative constellations, not specific client cases, as we do not disclose confidential project data.
Most care websites address only one side. We design your site so that the searching relative immediately finds the advice path and the care worker ready to switch reaches the recruiting page without a detour. Both paths begin right on the home page.
Three routes to a website — with tangible differences for home care services.
We know your time is scarce. That is why we design the process to burden you as little as possible while involving you at the right points. You contribute your knowledge of home care and your service, we take care of technology, design and copywriting. Step by step, a website emerges that suits you.
We get to know your home care service: which services you offer, which area you cover, how large your team is and where the shoe pinches most, with clients or with staff.
Based on the conversation, we design the structure of the website. We define which service pages exist, how the recruiting page is built and how clients and applicants find their way to contact.
We design the website accessibly and in the right tone for care. Together with you we create texts and incorporate real photos of your team. You give feedback, we implement it.
We set up data-protection-compliant forms, check accessibility and test the website on all devices. Only once everything works cleanly does the site go live.
After launch we continue to support you. Through our maintenance, content stays current, security updates are applied and new job postings can be added at any time.
We get to know your home care service: which services you offer, which area you cover, how large your team is and where the shoe pinches most, with clients or with staff.
Based on the conversation, we design the structure of the website. We define which service pages exist, how the recruiting page is built and how clients and applicants find their way to contact.
We design the website accessibly and in the right tone for care. Together with you we create texts and incorporate real photos of your team. You give feedback, we implement it.
We set up data-protection-compliant forms, check accessibility and test the website on all devices. Only once everything works cleanly does the site go live.
After launch we continue to support you. Through our maintenance, content stays current, security updates are applied and new job postings can be added at any time.
Specialised in Care, Not in Everything
In a free initial consultation we look at your home care service together and consider how your website can convince relatives and move care workers to apply.
The draft shows structure and handling: facilities to switch through, admission set out in steps, a section on relatives and visiting hours. The flat-share in it is invented.
A draft for an assisted-living flat for intensive care: switchable facilities, admission shown as a process, and a tone that does without drama.
Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.