Frequently asked questions
Frequent Questions on Websites and Recruiting in Care
From the first idea to ongoing operations: here you will find factual answers to the questions care services and facilities ask us most often, covering websites, staff acquisition, costs, discoverability, accessibility and data protection.
In short and in plain language
On this page you find questions and answers. They are about websites for care services.
The questions are sorted by topic. They cover the website, jobs and job seekers. They also cover costs and how a project works.
Other topics are how people find you on Google, access for all and data protection.
Is your question not there? Then ask us in the first talk. It is free. Write to us or give us a call.
General Questions About the Care Website
- Why does my care service need a specialised website? Care is a matter of trust with particular requirements, and that is exactly what a standard template overlooks. Your website has to fulfil three jobs at once: meet relatives in a…
- What distinguishes a care website from a normal company website? Three things make the difference: the audience, the data situation and the dual task. Your visitors are frequently older people or relatives in a tense situation. That calls for…
- Do I need my own website if I am already listed on a care portal? Portals certainly bring visibility, but they have two drawbacks: you share attention directly with your competitors, often in a plain list view, and you have little control over…
- Can you revise my existing website instead of building anew? That depends on the condition of your current site, and we advise on this deliberately open-endedly. If the technical foundation is sound and only the appearance has aged, a…
- Does the website work on smartphones too? Yes, and for a care website this is not optional but decisive. More than 70 percent of internet use in Germany now takes place on mobile devices (source: German Federal…
- Who owns the website in the end? You do, unambiguously. All content, text and images created as part of your project are your property, as is your domain and the enquiries and applications collected through the…
Recruiting and Job Openings
- Does a website really help to find care professionals? A website is not a sure-fire solution but an effective tool in the competition for staff. Before applying, a professional looks at their potential future employer: how does the…
- What is a quick application and why is it important? A quick application is a deliberately short form that lets interested people get in touch within a few minutes and without a formal CV, ideally directly from their smartphone…
- Can you keep our open positions up to date? Yes, and there are two ways to do it. Either you maintain your positions yourself via a deliberately simple system that can be operated without prior technical knowledge, or you…
- What is an employer brand and do I need it as a small care service? An employer brand is simply the image care professionals have of you as an employer, even before they have spoken to you. It forms either way, whether you actively shape it or…
- Can the career page also reach career changers and trainees? Yes, if the content is specifically designed for it. Qualified professionals, care assistants, trainees and career changers have very different questions, concerns and…
- Do we have to pay recruitment agencies on top for recruiting? Your own career page aims precisely at reducing that. Recruitment agencies often charge commissions amounting to several months' salary per placed professional, which is a…
Costs and Process
- What does a website for my care service cost? That depends on scope, and for that there are three fixed-price packages: the starter website for 1,490 €, the complete care service website with 8 to 15 pages for 2,480 € and…
- Are there ongoing costs after going live? Yes, and that should be stated honestly from the start rather than hidden in the small print. A website is not a one-off product you set up and forget. Hosting in a German data…
- How long does it take until my website is online? A manageable care website is often achievable within a few weeks. If an extensive career section, many subpages, several locations or special functions are added, the timeframe…
- How much effort do I have myself during the project? Deliberately low, because we know how full the working day in a care service is and that staffing and care come first. The actual work, that is concept, development, design and…
- Can we implement the project in stages? Yes, and in many cases it is even the smarter way. For example, we start with the core website for clients and relatives, so that you are online and discoverable quickly, and add…
- Do I receive a binding quote in advance? Yes, and this matters to us, because you can only make a sound decision on the basis of clear figures. After the initial consultation and clarification of your requirements, you…
Local SEO and Discoverability
- Will the new website put me at the very top of Google? No specific position can be promised responsibly, and anyone who does promise it should make you suspicious. The order of search results depends on a great many factors, including…
- What does local discoverability mean for a care service? Care is a markedly regional business. No one looks for a home care service at the other end of the country, but almost always in their own town, municipality or district. Studies…
- Does a Google Business Profile help me additionally? Yes, a well-maintained business profile is a sensible complement to your website, not a replacement for it. It often appears prominently in local searches, showing opening hours…
- Does local discoverability also help with recruiting? Very much so, and this is often underestimated. Care professionals search for jobs predominantly regionally, because a short commute and compatibility with private life play a…
- How long does it take for discoverability to improve? Discoverability builds up over weeks and months, not overnight, and that is a good thing. Serious visibility arises as search engines get to know your site, classify it and judge…
- Do I need separate pages for multiple locations? If you actually operate in several places or serve several municipalities, it makes sense to represent each relevant catchment area with its own, honest content. This way someone…
Accessibility and Audience
- Why is accessibility especially important for a care website? Because hardly any other sector has such an affected audience. Many relatives organising care are no longer young themselves, and the people in need of care often have limited…
- What does the BFSG mean for my care service? The German Accessibility Strengthening Act (BFSG) has been in force since June 2025 and noticeably raises the requirements for digital offerings. Whether and to what extent your…
- Does accessibility make the website more expensive or uglier? No, both are common misconceptions. Accessibility is standard with us from the outset and not a costly surcharge, because we think it in from the start rather than bolting it on…
- Do younger visitors also benefit from an accessible website? Yes, and more than most expect. An accessible website is generally faster, clearer and reliably usable on every device, from an old smartphone to a large monitor. These qualities…
- Can you make my existing website more accessible? Often yes, at least to a good degree. Many of the typical barriers can be improved: type that is too small or inflexible, weak colour contrast, missing alternative texts for…
- Does an accessible website also help with trust? Certainly, and this effect should not be underestimated. A website that visibly considers older and impaired people sends a clear message before the first word: here, the needs of…
Data Protection and Technology
- Where is my website's data stored? In German data centres, and this is a very deliberate decision. Enquiries from relatives and applications from professionals regularly contain sensitive information, sometimes…
- How do you handle enquiries involving health data? With particular care, because health data belongs to the especially protected categories under Article 9 GDPR and demands correspondingly high standards. Our principle is data…
- Are cookies and tracking necessary on the website? Necessary in the sense of indispensable they are not, and that is precisely our approach. We use tracking sparingly and transparently, only where it serves a genuine…
- Do I need a privacy policy and an imprint? Yes, both are legally mandatory for a commercially used website in Germany. The imprint follows from the Digital Services Act, the privacy policy from the GDPR. If they are…
- How secure is the website against attacks and outages? No one can responsibly promise absolute security, because there is no absolute security on the internet. What we do is consistently reduce risks, so that the most common attack…
- What happens to the data if I switch providers? Your data and content belong to you, fully and without restriction. This includes texts, images, your domain and the enquiries and applications received through the website. In…
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