Accessibility and Audience
A large part of your visitors is older, sees less well or is less experienced with the internet. Accessibility is therefore not optional in care but decides whether people can reach you at all. The following answers explain how we make your website accessible and why this pays off.
In short and in plain language
On this page you will find questions and answers on the topic “Accessibility and Audience”.
Each question has its own page with the answer. Below the question you see the start of the answer. Click on a question. Then you can read the whole answer.
At the bottom, a link takes you back to all questions.
- Why is accessibility especially important for a care website? Because hardly any other sector has such an affected audience. Many relatives organising care are no longer young themselves, and the people in need of care often have limited…
- What does the BFSG mean for my care service? The German Accessibility Strengthening Act (BFSG) has been in force since June 2025 and noticeably raises the requirements for digital offerings. Whether and to what extent your…
- Does accessibility make the website more expensive or uglier? No, both are common misconceptions. Accessibility is standard with us from the outset and not a costly surcharge, because we think it in from the start rather than bolting it on…
- Do younger visitors also benefit from an accessible website? Yes, and more than most expect. An accessible website is generally faster, clearer and reliably usable on every device, from an old smartphone to a large monitor. These qualities…
- Can you make my existing website more accessible? Often yes, at least to a good degree. Many of the typical barriers can be improved: type that is too small or inflexible, weak colour contrast, missing alternative texts for…
- Does an accessible website also help with trust? Certainly, and this effect should not be underestimated. A website that visibly considers older and impaired people sends a clear message before the first word: here, the needs of…