Does an accessible website also help with trust?

Certainly, and this effect should not be underestimated. A website that visibly considers older and impaired people sends a clear message before the first word: here, the needs of people are kept in mind, not just the company's own image. This is exactly the signal relatives expect from a care service to which they are to entrust a loved one.

Conversely, a hard-to-read, cumbersome site acts as an early warning sign, often subconsciously but effectively. Those who already show no care online raise doubts about the care in the service itself. Accessibility and trust therefore go hand in hand: an accessible website is a lived attitude that suits your work, and it pays off in more and better enquiries. Feel free to get in touch about this via the contact form.