Why is accessibility especially important for a care website?
In short and in plain language
Accessible means all people should be able to use the site well. This includes people with a disability.
In care this matters a lot. Many relatives are older. People who need care often do not see well. Or they have little practice with phones and screens.
An accessible site has large text, strong contrast and clear paths. You can use it with a keyboard and have it read out. If not, you lose requests, often without noticing.
Because hardly any other sector has such an affected audience. Many relatives organising care are no longer young themselves, and the people in need of care often have limited vision, motor impairments or little practice with digital devices. Around one in ten people in Germany lives with a severe disability (source: German Federal Statistical Office), and within the care audience the share is considerably higher.
An accessible website with large type, high contrast, clear paths and clean keyboard and screen-reader usability reaches exactly these people instead of unintentionally excluding them. Accessibility is thus not only a question of law or ethics, but directly a question of reaching your potential clients. Those who exclude here lose enquiries, often without even noticing it.