Local SEO and Discoverability
A beautiful website is of little use if no one finds it. Care is a regional business, so much revolves around local discoverability: in the search for care and equally in the search for jobs. The following answers explain how we strengthen your visibility in the region, without making dubious promises. The practical steps are set out in our guide Local SEO for care services.
In short and in plain language
On this page you will find questions and answers on the topic “Local SEO and Discoverability”.
Each question has its own page with the answer. Below the question you see the start of the answer. Click on a question. Then you can read the whole answer.
At the bottom, a link takes you back to all questions.
- Will the new website put me at the very top of Google? No specific position can be promised responsibly, and anyone who does promise it should make you suspicious. The order of search results depends on a great many factors, including…
- What does local discoverability mean for a care service? Care is a markedly regional business. No one looks for a home care service at the other end of the country, but almost always in their own town, municipality or district. Studies…
- Does a Google Business Profile help me additionally? Yes, a well-maintained business profile is a sensible complement to your website, not a replacement for it. It often appears prominently in local searches, showing opening hours…
- Does local discoverability also help with recruiting? Very much so, and this is often underestimated. Care professionals search for jobs predominantly regionally, because a short commute and compatibility with private life play a…
- How long does it take for discoverability to improve? Discoverability builds up over weeks and months, not overnight, and that is a good thing. Serious visibility arises as search engines get to know your site, classify it and judge…
- Do I need separate pages for multiple locations? If you actually operate in several places or serve several municipalities, it makes sense to represent each relevant catchment area with its own, honest content. This way someone…