What does local discoverability mean for a care service?

Care is a markedly regional business. No one looks for a home care service at the other end of the country, but almost always in their own town, municipality or district. Studies show that a considerable share of local searches lead to a contact shortly afterwards (source: Google). Local discoverability means that your website appears precisely when someone in your catchment area searches for care.

For that to work, more than a location in the imprint is needed: regional content with a genuine connection to your area, a clean and consistent integration of your location, and technical structures by which search engines recognise where and for what you operate. How we strengthen your visibility in the region in a targeted way, without slipping into dubious promises, we are glad to explain in detail.