What does local discoverability mean for a care service?
In short and in plain language
People look for care close to home. That means their own town or district.
Being found locally means this. Your site shows up when someone in your area looks for care.
A place name in the imprint is not enough. Your site needs texts that really link to your area. Your location must be clear and the same everywhere. We are glad to explain how we do this.
Care is a markedly regional business. No one looks for a home care service at the other end of the country, but almost always in their own town, municipality or district. Studies show that a considerable share of local searches lead to a contact shortly afterwards (source: Google). Local discoverability means that your website appears precisely when someone in your catchment area searches for care.
For that to work, more than a location in the imprint is needed: regional content with a genuine connection to your area, a clean and consistent integration of your location, and technical structures by which search engines recognise where and for what you operate. How we strengthen your visibility in the region in a targeted way, without slipping into dubious promises, we are glad to explain in detail.