A nursing home meets one of the hardest decisions a family ever makes and at the same time the toughest labour market in care. We build websites that make admission easier for relatives and position your facility as an attractive employer in the competition for qualified care staff.
This page is for residential care. This means homes where people live and get care.
Your website speaks to relatives and to care staff. Relatives look for a place. Care staff look for a job.
Relatives see the living areas, the rooms and daily life in your home. They can ask for a free place with a form.
For job seekers we build a recruiting page. You can add and change your jobs there. People can apply in a short form on the phone.
We take care with access for all and with data protection. The first talk is free. Write to us or give us a call.
low-barrier
readable for seniors
2 paths
relatives and care staff
AA
accessible per WCAG 2.2
1 working day
reply to your enquiry (usually)
Fixed price · net, plus VAT
Starter one-pager 1,490 €, complete facility website 2,480 €, recruiting page as an add-on 1,490 € — each a one-off fixed price net. Ongoing care marketing from 490 € per month, website maintenance from 49 € per month. Every project starts with a free initial consultation.
Prices as of September 2026. Ongoing services are booked individually and can be cancelled monthly; there is no minimum term.
For a residential care facility, the website is far more than a digital business card. It is the first place relatives form an impression when home care is no longer sufficient and a residential place is sought. It is at the same time the most important tool in the competition for qualified care staff, which limits the operation of many facilities. Larger facilities differ significantly from outpatient services or small living communities: there are several living areas, a multi-layered range of services from short-term and respite care to permanent care, often several vacancies at once, and the need to present quality and safety transparently. On our pages about the care website and the recruiting page, you will find the general approach that we transfer here to the specifics of residential care.
A residential care facility addresses two very different audiences with opposing needs through its website. On one side are relatives who often search for a residential place under time pressure and emotional strain. They need orientation, trust and the feeling of placing their family member in good hands. On the other side are qualified carers, care assistants, trainees and career changers looking for an employer who values their work and offers fair conditions. A website that addresses only one of these groups wastes half its potential. We design the website so that both paths are clearly separated yet equally visible.
Admission to a facility is a decision of trust that is rarely made alone. Usually children, spouses and occasionally the family doctor or the hospital social services are involved. These people research online and compare several facilities before they even call. Your website must convince during this comparison phase by transparently showing what life in your home looks like: the living areas, the catering, the daily structure, the care and therapy services and above all the people who work there. A facility that only convinces during a personal visit has often already lost in the digital pre-selection.
On the staffing side, the situation is tense. In elderly care, vacancies remain unfilled for an above-average period on the national average (Federal Employment Agency). A facility unable to fill its positions may in the worst case have to close living areas or block places. The recruiting page is therefore not a marketing luxury but a business factor of the first order. It must make your facility visible as an employer, keep open positions current and make applying as easy as possible.
Relatives make their decision based on few but decisive impressions. Does the home appear well kept and inviting? Are residents seen as people with biographies and needs? Is there a recognisable concept for care, activation and, where needed, the support of people with dementia? Is the catering good, are there therapy offerings, how is medical care organised? A good facility website answers these questions with genuine images, clear texts and a structure that is easy to grasp even under stress.
A presentation of the individual living areas, single and double rooms and communal spaces with genuine photos. Relatives see how their family member will live.
Your understanding of dignified care, activation and participation, described in plain language. Special concepts for dementia or palliative support belong in a clear presentation.
Permanent care, short-term care, respite care and, where applicable, day care clearly explained, so relatives immediately see which care you provide.
A presentation of meals, activities and the daily routine. These everyday details give relatives a concrete, reassuring picture of life in the home.
Transparent information on care level, personal contribution and the admission process. A clear admission process lowers the threshold for making contact.
Phone, callback request and an enquiry form for available places, reachable at any time. In an acute situation, every day counts.
Relatives want to see how their family member will live before they call for the first time. We build a clear presentation for each living area with genuine photos of the rooms, the communal spaces and the daily routine. This way a concrete, reassuring picture of your home forms during the comparison phase.
Residential facilities compete for the same qualified carers as hospitals, outpatient services and other homes in the region. Whoever merely hides a job advert on a subpage loses. We build a full recruiting page for your facility that presents your home as an employer rather than just listing positions. Carers want to know which team they will join, how rosters are designed, what training opportunities exist and how your facility deals with workload and appreciation. We answer these questions credibly and concretely, with voices from the team and an honest look at daily work.
Larger facilities often have several vacancies at once, from qualified carer through care assistant and support staff to housekeeping, social services and training. These positions must be presented clearly, filterably and up to date. We set up a simple job directory that you can maintain yourself, as well as an online application that works in a few minutes and on mobile. Whoever complicates the application process loses candidates to facilities with easier paths. Read more about our general approach on the recruiting page; how to reach the next generation is shown in our article on nursing assistant training in 2027.
Genuine insights into living areas, rosters and team spirit. Carers want to know where and with whom they will work before they apply.
A maintainable job directory for qualified carers, assistants, support staff, housekeeping and training that you keep current without technical knowledge.
A dedicated section for trainees and career changers that clearly shows the prospects and support within the generalist nursing training.
A short application with name, contact and a few sentences, on mobile and without barriers. The full CV is clarified in a personal conversation.
Larger facilities rarely have just one vacancy. Qualified carer, assistant, support staff, housekeeping, social services and training must all be visible, current and filterable at once. We set up a directory you can maintain without technical knowledge: create new positions, deactivate filled ones, adjust texts. The quick application in a few minutes next to it lowers the threshold to a minimum.
A Double Economic Lever
Relatives and supervisory authorities increasingly value transparency. The results of the quality inspections by the Medical Service are public, and many relatives factor them into their decision. A facility that deals openly with quality, explains its understanding of quality and names contacts for questions builds trust. We help you present this content so that it conveys reassurance without lapsing into marketing phrases. The key is to make no promises that cannot be kept but to communicate honestly and verifiably what your facility stands for. How inspection results can be presented comprehensibly is described in our article on the 2026 quality inspection on the website.
Transparency also includes a clear presentation of ownership, mission and contacts. Who runs the facility, who is responsible for care, whom do relatives turn to with concerns? This information appears understated but creates credibility. Faith-based or non-profit providers in particular benefit from making their value foundation visible, because many families deliberately search for a facility with a particular profile.
An image concept and tone that show residents as people with a biography. Trust grows when relatives sense that the work here is done with respect.
Placement enquiries and applications contain health and personnel data. Data-minimal forms, encrypted transmission and hosting in Germany protect it.
Relatives and carers find their path without detours. Both audiences are served visibly, instead of giving one of them away.
A residential facility's website reaches a broad audience: older spouses of residents, their adult children, professional referrers from hospitals and advisory services, and applicants of all ages. Many of these people have limited vision, motor impairments or navigate the internet without practice. Accessibility is therefore not only a requirement of the German Accessibility Reinforcement Act but noticeably broadens your reachable audience. We develop to WCAG 2.2 at level AA. What this means in detail is explained on the page about accessibility in care.
Data protection is particularly delicate in residential care, because health data is regularly exchanged via the website, for instance in placement enquiries with details on care level and illnesses or in applications with sensitive personal information. This data is subject to the special protection of the General Data Protection Regulation. We encrypt the transmission, design forms to be data-minimal, host exclusively in Germany and supply the legal texts a professional facility website needs. You can find the details on the page about data protection for care services.
A residential place is almost always sought in the region where the family lives, so that visits remain possible. Families search specifically for a nursing home or care facility in a particular town or district. So that your facility appears in these local searches, we optimise your website for regional findability, maintain your entries in the relevant directories and store structured location data. This way the family searching within your catchment area reliably finds your offering. More on this on the page about local visibility for care services.
In a free initial consultation, we clarify where your facility stands: how is occupancy, where does the staff shortage hurt, what messages do you want to send to relatives and to applicants? From this we derive the priorities.
We plan the page structure for both audiences, develop the texts and agree an image concept that preserves the dignity of residents while building trust.
We design a professional, warm website that suits your facility and implement it accessibly per WCAG 2.2 AA and in compliance with data protection law. The job directory and quick application are integrated as equal elements.
After testing, we go live, set up local findability and, on request, ensure as part of ongoing support that positions and available places are always current.
In a free initial consultation, we clarify where your facility stands: how is occupancy, where does the staff shortage hurt, what messages do you want to send to relatives and to applicants? From this we derive the priorities.
We plan the page structure for both audiences, develop the texts and agree an image concept that preserves the dignity of residents while building trust.
We design a professional, warm website that suits your facility and implement it accessibly per WCAG 2.2 AA and in compliance with data protection law. The job directory and quick application are integrated as equal elements.
After testing, we go live, set up local findability and, on request, ensure as part of ongoing support that positions and available places are always current.
In a free initial consultation, we look at your facility together and consider how your website convinces relatives during the comparison phase while moving care staff to apply.
The draft shows structure and handling: facilities to switch through, admission set out in steps, a section on relatives and visiting hours. The flat-share in it is invented.
A draft for an assisted-living flat for intensive care: switchable facilities, admission shown as a process, and a tone that does without drama.
Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.