Business and staff
employer brand
In short and in plain language
An employer brand is the image people have of a business as a place to work.
This means applicants and staff. It also means shaping this image on purpose.
Real insights can shape it. So can clear details on working hours and a visible team on the website.
Definition
The image that applicants and employees have of a business as an employer, and the deliberate shaping of that image. Genuine insights, clear information on working hours and a visible team on the website can shape it.