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Reliable rosters: the strongest careers page argument

Binding duty rosters are important or very important to 89.1 percent of raters (n = 7,392). How that expectation becomes a verifiable statement on your careers page.

15 min read KarriereseiteDienstplanPersonalgewinnungArbeitsbedingungen

In short and in plain language

Care workers ask if they can plan their lives around your roster. So the roster is not a side topic.

This post shows how to say this on your careers page. A careers page is a page for job seekers.

Only write what people can check. Say how early the roster is fixed. Also show what happens when staff are off and who steps in.

General phrases without facts do not help much.

We build this part of your careers page.

Almost every careers page in the care sector carries a sentence about the team and a sentence about appreciation. Both are read by someone with a single question in mind: can I plan a life around this roster? In a nationwide survey of German care professionals who had left the profession or moved to part-time work, with 12,684 (Arbeitnehmerkammer Bremen 2022) usable responses in total, 89.1 percent (Arbeitnehmerkammer Bremen 2022) of those who rated this item (n = 7,392) called binding duty rosters important or very important for returning to the job or increasing hours. The professional association measures 44.3 percent (DBfK 2019) for the expectation that the roster is binding at least four weeks before its first day of validity, which places it second among nine criteria. This article shows how that expectation becomes a statement on the careers page that stays verifiable without turning into a promise.

Key takeaways

  • 89.1 percent (Arbeitnehmerkammer Bremen 2022) of the 7,392 people who rated this item call binding duty rosters important or very important, rank 8 of 67 surveyed conditions. Working time is not a side topic of the careers page.
  • For the expectation that the roster is binding at least four weeks before its first day of validity, the professional association measures 44.3 percent (DBfK 2019). In its 2016 survey the roster was available that early in only 37.8 percent (DBfK 2016) of organisations.
  • 73.9 percent (DBfK 2016) of respondents stated that their organisation had no concept at all for covering staff absences. Anyone who does have one can describe it, and stands apart from most other job adverts.
  • The German Working Hours Act requires an uninterrupted rest period of eleven hours (Working Hours Act), which care organisations may shorten only against compensation. Naming that framework describes applicable law instead of promising anything.
  • A roster statement only holds up if it can be checked: lead time with a date, absence cover with a volume, float duty with a named responsibility. Sentences without a figure and without a date are neither verifiable nor safe in advertising terms.

What care staff actually expect from a roster

Two surveys provide solid material on this question. The first is a potential analysis by the Bremen Chamber of Employees together with the Institute for Work and Technology and the Saarland Chamber of Labour: a nationwide online survey running from 16 August to 25 October 2021, with 12,684 (Arbeitnehmerkammer Bremen 2022) usable responses from care professionals who had left the field or worked part-time. It asked about 67 individual conditions for a return or an increase in hours. The second is an online survey on duty rostering by the German Nurses Association, running from 1 December 2018 to 16 January 2019; 2,373 (DBfK 2019) people took part and 2,253 (DBfK 2019) answered all eleven questions. Both are self-selecting and therefore not representative. As an indication of direction they still serve, because comparable publicly available surveys on this question are rare.

In the Bremen analysis, plannable and reliable working hours form a dimension of their own. The percentages combine the top two of six answer categories - important and very important - and rest on between 6,793 and 7,410 ratings per item, not on all responses to the study. Binding duty rosters stand at 89.1 percent (Arbeitnehmerkammer Bremen 2022), no regularly scheduled overtime at 87.8 percent (Arbeitnehmerkammer Bremen 2022), no split shifts at 87.1 percent (Arbeitnehmerkammer Bremen 2022), being able to finish on time at 84.9 percent (Arbeitnehmerkammer Bremen 2022) and not being called in from free time at 81.5 percent (Arbeitnehmerkammer Bremen 2022). Regulated break times sit at the lower end of that dimension with 68 percent (Arbeitnehmerkammer Bremen 2022). What stands out is how this continues in the open questions: within the theme of reconciling work and private life, 182 of 833 (Arbeitnehmerkammer Bremen 2022) free-text mentions concerned duty rostering, more than any other topic.

What these figures support and what they do not

Both surveys rest on self-selection: people took part because they saw the invitation and cared about the topic. The Bremen study says so itself and describes its sample as not representative despite 12,684 (Arbeitnehmerkammer Bremen 2022) responses. Because incomplete responses were included, the case count varies by question: the 89.1 percent for binding duty rosters rest on 7,392 (Arbeitnehmerkammer Bremen 2022) ratings. In the association survey the hospital sector was over-represented, and each person could tick at most three criteria. Each percentage therefore stands for the share of respondents who named that criterion among their three most important ones; the values of the nine criteria do not add up to a hundred percent. That is enough for a careers page as long as the figure is presented as an indication of direction and named with its source. It is no proof of your own roster quality - for that, only what is verifiable inside the organisation counts.

The ranking is the blueprint

At the centre of the association survey stood one question: what do you expect from sustainable duty rostering? At most three criteria could be ticked, and it is exactly that restriction which makes the result useful for a careers page. It does not show what care staff would like, but what they reduce themselves to when they have to choose. Anyone who adopts the ranking as an outline writes the working-time section in the order in which it is read. The table below takes six of the nine criteria surveyed and translates them into a statement that can be checked inside the organisation. Not listed are the expectations of a fair and equitable roster, of reliably scheduled training time and of short-notice shift swaps.

ExpectationShare of respondentsStatement on the careers pageHow it becomes verifiable
Enough staff for the workload62.2 percent (DBfK 2019)Target staffing per round and shift, with the month it refers toComparison with the tour plan, posted in the team
Binding four weeks before the first day of validity44.3 percent (DBfK 2019)The roster is available on a named day of the previous monthDate on the page, date on the roster
Buffer for short-notice absences38.3 percent (DBfK 2019)Float duty each week, named and staffedName in the roster, volume in hours
Reliability of the roster35.4 percent (DBfK 2019)Changes only after consultation, no calls during free timeProcedure set out in a written rule
Requests taken into account34.3 percent (DBfK 2019)Request deadline, reply route and order of priority in conflictsForm with a deadline, reply in text form
Being able to take statutory breaks19.7 percent (DBfK 2019)Break time fixed in the tour planRequirement under the Working Hours Act

Lead time: the verifiable figure

Of all roster expectations, lead time is the only one that can be expressed in a single number. That is why it belongs at the start of the section. There is no statutory deadline for the roster as such. Only for work on demand does the German Part-Time and Fixed-Term Employment Act set a lower limit: the employer must communicate the timing of working hours at least four days (Part-Time and Fixed-Term Employment Act) in advance, otherwise no duty to work applies. The same provision caps additional call-off at 25 percent (Part-Time and Fixed-Term Employment Act) of the agreed weekly hours where a minimum working time has been agreed. Four days is therefore the statutory minimum for a special case, and far removed from what respondents expect.

The gap between expectation and practice is the actual argument. 44.3 percent (DBfK 2019) of respondents named the four-week lead time, making it the second most frequent expectation. In the association's earlier survey, however, the roster was available four weeks in advance in only 37.8 percent (DBfK 2016) of organisations. Anyone who does keep that lead time belongs to a minority on those figures and should put it on the page as a figure, not as a quality. The difference matters in practice: a quality can be asserted, a date can be checked. If an interview brings up why the roster arrived late twice last quarter, that is not a setback but proof that the statement was meant seriously.

  • The day is on the page, not the number of weeks alone: the roster is available on the 20th of the previous month.
  • The period covered is named: monthly roster, four-week roster or rolling roster.
  • It says who draws up the roster and who signs it off.
  • It says what happens if something changes after sign-off and who agrees that change with whom.
  • The statement carries a date, so it is updated when the care management changes.
  • For work on demand, the statutory notice period of four days is named, if that model occurs in the organisation at all.

Absence cover instead of appeals

The third most frequent expectation is a buffer for short-notice absences: 38.3 percent (DBfK 2019) of respondents ticked it. It is also the expectation most often disappointed. In the earlier survey, 73.9 percent (DBfK 2016) of respondents reported that their organisation had no concept at all for compensating absences. The free-text answers in the 2019 survey name the two obvious forms that care staff would like to see: on-call duty and the use of float staff. Anyone who has either of them holds an advantage on the careers page that no wording can replace.

Fluctuating workloads and short-notice staff absences are and remain an entrepreneurial risk that must not be shifted onto employees.

German Nurses Association, Impulses for staff retention, 2019 (translated from German)

That sentence is the benchmark for the wording. Absence cover on a careers page describes what the organisation does when someone drops out, not what is expected from everyone else. In concrete terms: how many float hours per week are planned, who decides on deployment, which rounds are merged in an emergency and which are dropped. That is less comfortable to write than a sentence about team spirit, but it is the information an applicant is looking for. How such statements can be combined with the voices of your own staff without turning into advertising is covered in the article on employee voices on the careers page.

What the legal framework already requires

Part of what builds trust on a careers page does not have to be created at all: it is already in the law. The advantage of such statements is that they promise nothing. They describe the framework within which planning happens, and any reader can verify them. On the website of a home care service in particular, where split shifts and weekend rounds are part of daily life, this is the calmer way to raise a sensitive topic. The main requirements in short form:

  • Daily working time must not exceed eight hours (Working Hours Act); it may be extended to ten hours (Working Hours Act) only if an average of eight hours is maintained over six calendar months or 24 weeks.
  • After the end of daily working time an uninterrupted rest period of eleven hours (Working Hours Act) applies. In facilities for the treatment, care and support of people it may be shortened by up to one hour, provided every reduction is compensated within one calendar month or four weeks by another rest period of at least twelve hours.
  • Rest breaks amount to at least 30 minutes (Working Hours Act) for working time of more than six and up to nine hours and 45 minutes (Working Hours Act) for more than nine hours; no one may work longer than six hours in a row without a break.
  • At least 15 Sundays (Working Hours Act) per year must remain free of work; Sunday work requires a substitute rest day within two weeks.
  • Where a works council exists, it has co-determination rights over the start and end of daily working time including breaks and their distribution across weekdays (Works Constitution Act), unless a statutory or collective agreement already governs the matter.

Three formulations that damage the page

First, any statement that reads as a promise: writing that shifts are not changed at short notice commits to something an organisation can hardly hold during a flu wave. Second, comparisons at the expense of other providers and overstated claims about your own rostering - both are exposed without a solid market comparison and add nothing to the decision. Third, figures without a date: a statement about float hours that was accurate two years ago becomes a problem in the interview. The clean direction is the opposite: a deadline with a day, a procedure with a responsibility, a status with a date, plus the note that deviations occur and how they are compensated.

Making float duty visible

Where an organisation runs a float service, that is the most concrete statement a care careers page can make. It answers the question about being called in from free time, whose exclusion 81.5 percent (Arbeitnehmerkammer Bremen 2022) of raters in the Bremen analysis called important or very important, without anyone having to make a promise. For career changers who do not yet know how the organisation runs, this detail is the first tangible reference point. Six details are enough: five of them are already in the roster, the sixth is a date on the statement.

Volume in hours

How many float hours per week appear in the roster, not how many people could theoretically step in. A number of hours can be held against the plan, a number of people cannot.

Who staffs the duty

Whether float duty rotates, is filled voluntarily or sits with a fixed post. Rotation without a rule creates exactly the uncertainty the duty was meant to remove.

Who decides

The role that triggers deployment, with its availability. Without a named responsibility the decision lands with whoever happens to answer the phone.

Lead time for the float

When the person learns that they are being deployed. Float duty without its own lead time merely moves the planning problem to someone else.

Compensating rest periods

How a shortened rest period is compensated. The Working Hours Act requires that compensation anyway, and the statement shows that it is organised.

Date of the statement

A date on the statement and a fixed place where it is maintained. Without a date the figure ages unnoticed and becomes exposed in conversation.

Wording that stays verifiable

The difference between a statement that holds and one that backfires rarely lies in the tone. It lies in whether someone can hold the statement against reality. A sentence such as "We plan ahead" cannot be attacked and is therefore worthless: it can be neither refuted nor confirmed. A sentence such as "The roster for the following month is available on the 20th; over the past six months this worked five times out of six" can be attacked and is therefore credible. The willingness to write down a deviation is the strongest signal a careers page can send.

The test sentence for every working-time statement

Can this statement be supported by the rosters of the last three months? If yes, it belongs on the page with a figure and a date. If not, it should be deleted - or reshaped so that it describes the current state instead of a goal. A frankly stated current position with a named next step typically carries more weight in interviews than a smoothed description that falls apart in the first month.

The same applies to every hard statement on the careers page. For pay the same question is on the agenda anyway, which is why salary disclosure in care job adverts and the roster statement belong in the same revision. The application route follows the same logic: describing working hours openly and then attaching a form with fourteen mandatory fields undoes the effect. What a short route looks like is shown in the article on the quick application without a cover letter.

Building it into the careers page

The working-time section does not belong at the end of the careers page but between the description of the role and the application route. It is the reason someone reads on, and it is also the point at which some readers deliberately drop out - which is intended, because anyone who cannot live with split shifts should know that before applying rather than during probation. The job advert then carries only the short form with a link to the full version; which building blocks such an advert needs is shown in the article on job listings on your own website. How the careers page is structured overall and what role it plays in the enquiry route is described in the article on recruiting through the care website.

  1. Adopt the order of the table: staffing levels, lead time, absence cover, reliability, requests, breaks. It follows the order of the survey but leaves out three criteria - among them the expectation of a fair and equitable roster, which in the source ranks ahead of breaks.
  2. One figure or one date per point, otherwise the point is dropped. A section with four supported statements carries further than one with eight unsupported ones.
  3. Set the legal framework as its own box: rest periods, breaks, Sundays. It reassures without the organisation promising anything.
  4. Date the statements and assign responsibility for maintaining them, so the page still holds after the next change in management.
  5. Attach the application route directly: a short form, a call-back option, a named contact with availability.
  6. Cover the retention of application documents on the same page - the deadlines are handled in the article on deleting applicant data.
  7. After three months, check which questions were still asked in first interviews and add the answers to the section.

The effort for this section typically amounts to a few hours, because all the details already exist: in the roster, in the works agreement, in the tour plan. The work consists of putting them into a form that someone outside can understand, and keeping them in one place that is maintained. If you would like a review of which of these statements are already verifiable in your organisation, direct contact is the shorter route than another attempt with the same advert. Relatives and applicants read the same website - how to separate the two routes without overloading the page is shown in the article on course pages for caring relatives.

Sources and studies

This article is based on the potential analysis "Ich pflege wieder, wenn ..." by the Bremen Chamber of Employees, the Institute for Work and Technology Gelsenkirchen and the Saarland Chamber of Labour dated April 2022, on the evaluation "Impulse zur Mitarbeiterbindung - Ergebnisse einer Online-Umfrage zum Dienstplan" by the German Nurses Association from 2019 including the earlier 2016 survey cited within it, and on the wording of the German Working Hours Act, the Part-Time and Fixed-Term Employment Act and the Works Constitution Act in the consolidated version published by Gesetze im Internet. Every figure is marked with its source at the point where it is used.

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