Relatives usually decide under time pressure and with many open questions. This category shows how care services and facilities take that situation seriously: understandable service descriptions, information on catchment area and available capacity, explanations of funding and personal contributions, named contacts and reachable communication channels. We cover content that builds trust — insights into daily life, quality information, how complaints are handled — and how enquiries are received and answered in a structured way. Added to this are articles on occupancy management and cooperation with hospitals, social services and family doctors. Without advertising promises, but with wording that holds up in everyday care. We additionally look at documenting enquiries so it becomes visible which routes actually lead to care contracts.
On this page you will find all posts on the topic “Marketing & occupancy”. The newest posts are at the top.
Below each title there is a short text about it. Click on a post. Then you can read the whole text.
Above the list you also see the other topics. At the bottom, a link takes you back to all posts.
Hospital discharge: how care services build an advice page with the seven-day rule, a checklist for discharge day and a short call-back route for families.
Switching home care provider: termination without notice under Section 120 SGB XI, costs in advance, a handover without a gap. How to build a switching page with a form.
Up to 42 euros a month, no prescription and from care level 1: how home care services turn consumable care aids and the home adaptation grant into a service page that creates the first contact.
When a care service is full, the website decides whether the enquiry stays or goes: admission status per round, a waiting-list form with consent, and a routine that keeps both current.
Explaining medical home nursing care under SGB V on your website: prescription, approval, deadlines and co-payment on one service page.
Care courses for relatives are usually just half a sentence on the website. How to turn that into a course page with a date grid, clear facts and sign-up.
Group living allowance, on-site coordinator and start-up funding explained on one page, so relatives understand the shared care flat and can do the arithmetic.
Relatives search for the claim before the service. How a guide page on care levels explains deadlines, modules and appeals and turns them into enquiries.
Present apartment type, floor plan and costs separately: how an assisted living offer becomes comparable online and the viewing appointment becomes bookable.
Hospice website with three routes for relatives, volunteers and donors: funding under Section 39a SGB V, a volunteer page and a transparent donation page.
Turkish-, Russian- and Arabic-speaking relatives search for care in their language. How care services win trust and enquiries with multilingual core pages.
How a compliant double opt-in newsletter keeps caring relatives engaged for months, answers their questions and turns prospects into clients and advocates.
Why an image film and short videos on your care website build trust, lower the barrier to first contact and double as a recruiting magnet for new staff.
An out-of-pocket cost calculator eases relatives' fear of care costs and turns anonymous visitors into qualified enquiries. How care services plan the tool.
New quality inspection rules for German home care apply from 1 July 2026. How care services show inspection results on their own website without legal risk.
How a day-care website makes free places visible, explains the daily routine and transport and turns relatives' visits into concrete booking requests.
How a care website becomes mobile and accessible: large text, tappable numbers, fast load time and simple contact paths for older relatives.
How reviews, a visible team and transparency on the care service website convince relatives and trigger more inquiries - legally sound and honest.
The content a care website truly needs: services, care levels, cost clarity, named contacts and contact paths that convince worried relatives to call.
Why real photos from daily care build more trust than stock images and how to use them in a legally sound way under German image rights and the GDPR.