Web and technology
GEO
Abbreviation for Generative Engine Optimization
In short and in plain language
GEO is work on the texts of a website.
Helpers and search services with artificial intelligence should understand the texts well. Then they can use them in their answers.
This needs a clear structure. It needs good answers to questions from relatives. And the details on services and area must be right.
It adds to the usual work for search engines. But it does not replace it.
Definition
GEO means preparing website content so that AI assistants and AI search can understand it and use it in their answers. This includes a clear structure, understandable answers to typical questions from relatives and correct details on services and service area. GEO complements classic search engine optimisation but does not replace it.