Law and data protection
HWG
Abbreviation for Heilmittelwerbegesetz
In short and in plain language
The HWG is a German law on adverts in the health field.
It covers adverts for drugs and for treatments. It also covers other health services.
It sets limits, for example on promises to heal. It also limits claims that could mislead the public.
For care firms, it can matter for texts, images and adverts on their site.
Definition
The HWG is the German Medicines Advertising Act, covering advertising for medicines, treatments and other health services. It limits, for example, promises of healing and misleading claims aimed at the public. For care services it can matter for service texts, images and advertising claims on the website.