Web and technology
NAP
Abbreviation for Name, Address, Phone
In short and in plain language
NAP stands for the name, address and phone number of a business.
In local online marketing, it means these details are written the same way everywhere.
This is true for the website and for business profiles. It is also true for lists on the web.
The same details help search engines. They can then tell which care service it is.
Definition
NAP stands for the name, address and phone number of a business. In local online marketing it means that these details are written the same way on the website, business profiles and directories. Consistent details help search engines identify a care service clearly.