Law and data protection
UWG
Abbreviation for Gesetz gegen den unlauteren Wettbewerb
In short and in plain language
The UWG is the German law against unfair competition.
It covers, for example, adverts that mislead. It also covers adverts by email that nobody agreed to.
For care firms, it can matter. This is about claims on quality and adverts on their site.
Definition
The UWG is the German Act against Unfair Competition. It covers, for example, misleading advertising and advertising e-mails sent without consent. For care services it can matter when making quality claims and advertising statements on their website.