Business and staff
B2B
Abbreviation for Business-to-business
In short and in plain language
B2B means business between firms and other bodies.
It is not about business with private people.
Take an intensive care service. Here it means hospitals, doctors and social services. They send patients to the service.
A website can speak to this group. It can use its own pages and contact people for this.
Definition
B2B describes business relationships between companies and institutions rather than with private individuals. For an intensive care service this includes, for example, hospitals, medical practices and social services that refer patients. A website can address this audience with dedicated pages and contact persons.